Marketing
Brands
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100

What are the 4 Ps of marketing?

Product, Price, Promotion, Place

100

How would you define a brand?

A type of product manufactured by a particular company under a particular name.

100

What does "market segment" mean?

A group of customers of similar age, income and social group

100

Which student in this class likes Lana Del Rey?

Regina

200

In marketing terms, what does promotion mean?

Your means or method of communicating with the customer.

200

What is the name of the actor who played Tony Stark in the Marvel movies?

Robert Downey Jr.

200

What is the difference between customer profile and customer behaviour?

description of typical customer (profile)

where and how people buy things (behaviour)

200

Which student in this class plays football?

Gerardo

300

What should you consider when pricing your product?

Customer profile

Market Segment

300

How would you define "Brand Image" or "Brand Essence?"

The mental and emotional associations we make with a brand.

300

What is the difference between a sales target and a sales forecast?

a) Your specific sales goal (sales target)

b) Your predicted sales (sales forecast)

300

Which students in this class are in a band?

Bernardo and Fernando

400

What are 3 different ways that you could "place" your product or service?

Social Media

In-store

Flyers

400

What are the 3 categories of a Brand Mantra?

Emotional

Descriptive

Function

400

How would you define an advertising campaign?

A program of advertising activities over time with a specific aim.

400

In the Marvel movie  "Black Widow"  what is the main character's real name?

Natasha Romanoff

500

What is the definition of Marketing provided in "Marketing 101?"

Communicating value to your customers.

500

What are 3 words that you learned that could describe a brand?

upmarket

sophisticated

timeless

500

How would you define a "product lifecycle?"

length of time people continue to buy a product.

500

Which student in this class likes Star Wars-The Clone Wars?"

Javier

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