Marketing
What are the 4 Ps of marketing?
Product, Price, Promotion, Place
How would you define a brand?
A type of product manufactured by a particular company under a particular name.
What does "market segment" mean?
A group of customers of similar age, income and social group
Which student in this class likes Lana Del Rey?
Regina
In marketing terms, what does promotion mean?
Your means or method of communicating with the customer.
What is the name of the actor who played Tony Stark in the Marvel movies?
Robert Downey Jr.
What is the difference between customer profile and customer behaviour?
description of typical customer (profile)
where and how people buy things (behaviour)
Which student in this class plays football?
Gerardo
What should you consider when pricing your product?
Customer profile
Market Segment
How would you define "Brand Image" or "Brand Essence?"
The mental and emotional associations we make with a brand.
What is the difference between a sales target and a sales forecast?
a) Your specific sales goal (sales target)
b) Your predicted sales (sales forecast)
Which students in this class are in a band?
Bernardo and Fernando
What are 3 different ways that you could "place" your product or service?
Social Media
In-store
Flyers
What are the 3 categories of a Brand Mantra?
Emotional
Descriptive
Function
How would you define an advertising campaign?
A program of advertising activities over time with a specific aim.
In the Marvel movie "Black Widow" what is the main character's real name?
Natasha Romanoff
What is the definition of Marketing provided in "Marketing 101?"
Communicating value to your customers.
What are 3 words that you learned that could describe a brand?
upmarket
sophisticated
timeless
How would you define a "product lifecycle?"
length of time people continue to buy a product.
Which student in this class likes Star Wars-The Clone Wars?"
Javier