Marketing 1
Any form of communication used to persuade, inform, or remind people about the product or service is:
a. Distribution
b. Promotion
c. Selling
d. Marketing
Promotion
_____________ is the portion or percentage of an industry's sales that is earned by a particular brand or company.
a. Share of voice
b. Segment of sales
c. Net sales
d. Market share
Market share
An action plan should be developed
a. After emergencies happen
b. Only for departments that handle hazardous materials
c. For only one location.
d. Before emergencies happen
Before emergencies happen
What is a critical component of being well-prepared to handle a workplace accident?
a. Have emergency medical supplies available
b. The first call should be to the supervisor so they can handle the accident appropriately
c. Make sure a doctor is on the premises at all times
d. Document the accident by making a verbal report to the supervisor
Have emergency medical supplies available
Which of the following may increase the chances for a workplace accident?
a. Confidence
b. A fully-staffed shift
c. Taking a shortcut to increase efficiency
d. Long work days with regular breaks
Taking a shortcut to increase efficiency
________ involves any direct and personal communication with customers to assess and satisfy their current and future needs.
a. Selling
b. Marketing
c. Promotion
d. Advertising
Selling
What is buying behavior?
a. The decision to buy a product
b. Decision-making pattern of purchasing
c. Actions taken to influence purchase decisions
d. A systematic pattern of selling
Decision-making pattern of purchasing
Of the five categories which may impact consumer buying behavior, which of the following includes age, gender, occupation and lifestyle?
a. Personal
b. Social
c. Economic
d. Psychological
Personal
Maintaining a safe work environment is the responsibility of
a. An outside firm that does monthly assessments.
b. Employers and employees
c. Employees only
d. Employers only
Employers and employees
What is the best definition for production?
a. The measure of the efficiency of a person, machine, or system
b. The day-to-day tasks of a business
c. The process used to turn tangible and intangible inputs into goods or services
d. The process of transporting goods from a manufacturer to a wholesaler
The process used to turn tangible and intangible inputs into goods or services
Laura owns a clothing store. She is considering the expansion of her store to include another location and also the addition of a website to sell merchandise. Which of the 4 P's is Laura planning?
a. Product
b. Place
c. Promotion
d. Price
Place
___________ is the practice of monitoring the marketplace, organizing and analyzing the results of market research, and developing strategies for future marketing activities.
a. Promotion
b. Product/Service Management
c. Pricing
d. Marketing-Information Management
Marketing-Information Management
Funding and machinery are examples of ________ resources needed for a project.
a. Workplace
b. Natural
c. Capital
d. Labor
Capital
How can companies ensure that products are purchased ethically?
a. Limit purchasing to the purchasing department only.
b. Trust that your employees are ethical.
c. Allow any employee to help decide what product is purchased.
d. Look at only the price of the product.
Limit purchasing to the purchasing department only.
Choose the most logical completion to the following sentence. In regards to purchasing, businesses best profit from:
a. Promoting their supply chain management through social media.
b. Choosing vendors based on the vendors that competitors use.
c. Hiring vendors that have the best prices.
d. Purchasing inventory of the price, quality, and style that align with company goals.
Purchasing inventory of the price, quality, and style that align with company goals.
When a company focuses on the marketing concept, which of the following is the most basic priority?
a. Maximizing international growth.
b. Protecting intellectual property.
c. Beating the competition.
d. Meeting the wants and needs of customers.
Meeting the wants and needs of customers
ABC Security advertisements portray home invasions in its television commercials as a means to motivate consumers to purchase home security systems. Which category of factors influencing buying behavior are they primarily focused on?
a. Psychological
b. Social
c. Personal
d. Economic
Psychological
Jerome has noticed that a purchase order must pass through five people before reaching his desk for approval. This puts a delay in getting items ordered. He recently proposed a new system that will allow for quick approval. This is an example of
a. Procrastination
b. Marketing
c. Streamlining processes
d. Developing HR policies
Streamlining processes
Mary recently tripped on something and hurt her knee while working in the warehouse. After getting Mary the medical attention she needs, what should be done?
a. Find out the cause of the accident and eliminate the hazard.
b. Put Mary on suspension for missing work.
c. Nothing. She says she is fine.
d. Have a staff meeting in a couple weeks to discuss the accident.
Find out the cause of the accident and eliminate the hazard.
John is responsible for purchasing technology equipment for operations of the CRF Company. He enjoys his job and makes a game of saving money for the company, finding the best deals possible. He is constantly reminded by his purchasing supervisor that he is a part of the group that keeps an eye on the TCO of the business. TCO means:
a. The Care of Operations
b. Total Consumer Opportunities
c. Task Communications Operations
d. Total Cost of Ownership
Total Cost of Ownership
Since profitability is a goal of business, which of the following will be a high priority and also benefit the economy?
a. Productivity
b. Risk Management
c. Globalization
d. Promotion
Productivity
Sal needs a vehicle. His family has never owned anything other than 4-wheel drive trucks, so without much thought, he feels that is the best option for him. Which category of influence is presented related to Sal's buying behavior?
a. Social
b. Economic
c. Personal
d. Dealership
Social
What was the name of our annual 5K on its last year?
a) Dash Thru The Den 5K
b) WA Color Run 5K
c) WA5K
d) West Ashley Den Run 5K
Dash Thru The Den 5K
Although important, typically _________ should NOT be the number one consideration when selecting a vendor.
a. Flexibility
b. Viability
c. Product Quality
d. Price
Price
_____________ are aids to assist an individual or team to effectively organize work and manage projects and tasks.
a. Formatting Tools
b. Planners, Calendars, Reminders, ect.
c. Planning Tools
d. Project management tools
Project management tools