Marketing 101
Profit Centers
Customer Service
Programming
Sales
100
Traditional marketing efforts that reach a large number of people simultaneously.
What is External Marketing?
100
This is the most profitable profit center for most fitness facilities.
What is Personal Training?
100
This is the percentage of communication that is non verbal.
What is 93%?
100
Amount of time and programming necessary to consider a member retained.
What is 1 year?
100
Communication is crucial between these two departments.
What are the Service Desk and Membership Department?
200
This element of an effective marketing piece is said to be 80% of an ad's effectiveness.
What is the Headline?
200
Profit Centers increase this type of revenue.
What is Non-dues Revenue?
200
Demonstration of self-awareness, self-management, social awareness, and relationship management at appropriate times. In other words, not a normal teenager.
What is Emotional Intelligence?
200
The goal of programming.
What is Retention?
200
These questions uncover (5) major areas of concern before they are expressed as objections on the tour.
What are Qualifying Questions?
300
This type of marketing does not involve selling.
What is Community Outreach Marketing?
300
These are the category of clients who have trained in the past 6 months to 1 year.
What are Active Clients?
300
People working within the organization by serving each other.
What are Internal Customers?
300
The phrase "join for fitness, stay for fun" is reflective of this key to retaining members.
What is Sociability?
300
This is one of the first points of contact with prospective members.
What is a Guest Card?
400
When a business or its products or services has reached a high level of consumer awareness.
What is TOMA? What is Top-of-Mind Awareness?
400
Yoga and Pilates offerings are examples of this type of profit center.
What is Group Training?
400
A state of mind influenced by feelings, thoughts, and action tendencies.
What is Attitude?
400
Integration, involvement, and commitment represent this concept.
What is Logical Progression?
400
This is what makes your club different and better than the competition.
What is Unique Selling Position?
500
This type of marketing can involve high dollars but generally stems from a grassroots level using creativity.
What is Guerrilla Marketing?
500
Work and escape are among the most popular reasons for using this profit center.
What are Spa Services?
500
These provide opportunities to address problems and improve customer service.
What are Complaints?
500
This change in programming can help a person who may get bored from doing the same thing over and over again.
What is Diversification? What is Diversification of Activities?
500
Showing genuine excitement and customizing the tour for the prospective member are examples of this face-to-face sales technique.
What is Building Desire?