Client Journey
What is understanding the client journey for esthetician important
Create potential customer into loyal customers
What is Marketing?
The process of creating, communicating,
delivering, and exchanging offerings that
have value for customers.
What is the purpose of a market plan for a spa?
outline strategies to promote services in spa and achieve business goals
What does SEO stand for?
Search Engine Optimizier
What is an essential factor in branding and keeping it consistent?
Defining the spa's values and messaging clearly.
1. Awareness
2. Consideration
3. Booking
4. Service Experience
5. Post Service & Retention
6. Advocacy
What does SWOT stand for
Strength
Weakness
Opportunities
Threat
How do you stand out in a competitive market an estheticians
Showcasing unique treatments and professional certifications.
What is the purpose of SEO Strategies
it enhances visibility
lead to higher rankings in local search results
attract more organic traffic to the spa's website
optimizing web pages, local spas can target specific keywords related to their services, helping them connect with clients searching for treatments nearby.
What is the benefit of storytelling in digital marketing
Create a relatable personal connection with audience
What are some 3 touch points or clients actions in the awareness stage
Touchpoints
Social media ads (Instagram, Facebook, TikTok)
Google search results
Local beauty blogs and influencer mentions
Word-of-mouth referrals
Flyers or posters in local businesses
Client Actions
Sees ad or post about esthetician services
Reads reviews or testimonials
Visits website or social media page
What are the 4p's in marketing?
Price
Place
Promotion
Product (service)
When setting objectives or goals what does SMART stand for
Specific
Measurable
Achievable
Relevant
Time bound
Pedicure at Georgian College Share an example for the following
Core keywords
Longtail Keywords
Location Keywords
Core Keywords: Spa, Pedicure, Foot care
Longtail Keywords: Gewhol Pedicure Treatments, Affordable Pedicure Treatments
Location Keywords: Top Spa in Georgian College
How can a Spa effectively use social media
sharing engaging content about services and wellness tips.
What is an opportunities to succeed in the booking stage
Simple, mobile-friendly booking process
Automated reminders to reduce no-shows
Option to add services or packages
What is Target Audience? Why is valuable in marketing?
A group of consumers from who the marketer
develops a distinct marketing mix strategy
Knowing your audience and creating content and
being relatable adds value for future clients. More
Opportunity for engagement for an easy sale
Click through rate
Open rate
Conversion rate
How does Google Business benefit your SEO strategy
providing essential information to searchers, such as location, hours of operation, and services.
To improve online presence, spas should ensure their listing is complete and accurate,
categorize their business appropriately,
encourage and respond to reviews, and add engaging photos.
Regular updates and posts about promotions or services can also enhance visibility in local search results.
What is Segmentation Meta marketing
advertising allows spas to deliver personalized messages to specific audience groups.
ADVOCACY
What is the opportunity of this stage. What is 1 thing we can do as an estheticians for our client's journey at this stage.
What an action you client do in this stage
Touchpoints
Client testimonials on website/social media
Referral programs
User-generated content (before/after photos, stories)
Client Actions
Recommends esthetician to others
Shares positive experiences online
Participates in events or promotions
Opportunities
Feature client stories and results
Reward loyal clients for advocacy
Encourage sharing with branded hashtags
What 5 Demographic key factors in understanding who your ideal clientele is? (Target Audience)
Gender, Age, Location, Income, Profession, Lifestyle, Status
What does ROI stand for and it's purpose in a market plan
To identify and measure success in what is working in your strategies and to track your investment
What is the difference between on-page and off-page SEO? Provide examples of each related to a spa business.
On-page SEO refers to optimizing individual web pages to improve rankings, focusing on elements like content, title tags, and meta descriptions. Service menu describing treatments with visuals
Off-page SEO involves strategies outside of the website, like building backlinks through guest posting or partnerships. For spas, off-page SEO could include collaborating with local influencers to drive traffic back to their website.
What is an Anchor Link?
To allow users to navigate to different areas of the same webpage.