Four P's
The Four P's
What is Product, Price, Promotion, Place?
The Three A's
What is alignment, agility, and adaptability?
Definition of formal rules
What is regulations imposed by governments or other institutions?
What is global citizens, global dreamers, antiglobals, and global agnostics?
Typically source from abroad and sell domestically
What is import assemblers?
The definition of product
What is an offering that customers purchase?
The definition of alignment
What is aligning the interests of various players involved to ensure effective coordination?
What is rules based on cultural differences and societal norms?
Consumers who admire global brands, even if they may not always afford them
What is global dreamers?
Source and sell internationally
What is export assemblers?
The definition of price
What is what customers are willing to pay for a product?
The definition of agility
What is an essential quality that enables companies to respond quickly to unexpected changes in supply and demand?
The VRIO includes
What is Value, Rarity, Imitability, and Organization?
Consumers who are skeptical about whether global brands offer better quality
What is Antiglobals?
Source and sell domestically
What is local producers?
The definition of promotion
What is the communications that marketers use to reach consumers?
The definition of adaptability
What is dealing with long-term changes in environment and technology?
The founder of institution based views
Who is Douglas North?
Consumers who are indifferent to global brands
What is global agnostics?
Typically source and sell internationally
What is indigenous exporters?
The definition of place
What is the location in which products and services are made available to consumers?
COVID-19, natural disasters, etc. are all examples of
What is black swan events?
The founder of resourced based views
Who is Jay Barney?
Consumers who prefer global brands because they associate them with status
What is global citizens?
Benefited the most from COVID-19
What is local producers?