Terms 1
SWOT means?
Strengths, Weaknesses, Opportunities and Threats
Minimum educational requirement to become a promotions manager is
Bachelor's Degree
It's the most common reason consumers may be reluctant to provide information in marketing surveys.
Consumer Privacy
Information gathered that is numerical.
Quantitative Data.
Strategy of lowering one's market price with the intent of capturing as much of the market as possible.
Penetration Pricing
Firm that does business in other countries in addition to its home country.
Global Firm
Brainstorming
Information gathered that is opened ended, such as getting feedback.
Qualitative Data
Act of lowering the price of a product to offer an incentive to buy.
Discounting
If the government raises interest rates, is it reducing inflation or increasing inflation.
Reducing Inflation
It's the process that follows brainstorming used to reduce the ideas generated to those looked at more closely.
Idea Screening
This is used to determine investment profitability
ROI (Return on Investment)
The process of collectively agreeing with your group or coworkers to arrive at an agreement.
Consensus
A consumer enthusiasm that leads to a demand of a new product is.
Fad
Information, knowledge, or software owned and controlled by the developing company.
Proprietary Information
SMART Goal stands for.
Specific, Measurable, Achievable, Relevant and Time Bound.
Price Matching is done to support which pricing objective.
Competitive Pricing
A process of interviewing people to receive their information or feedback is to conduct a
Focus Group
A very specific market segment.
Niche
The process of receiving money back after a purchase.
Rebate