What is the goal of time management?
A. Accomplish priorities
B. Spread work out
C. Stick to a schedule
D. Procrastinate
A. Accomplish priorities
100
Investing extra profits into new products instead of renovating your office is an example of what?
A. Fiscal irresponsibility
B. Corporate responsibility
C. Aligning strategies with goals
C. Increasing touch points
C. Aligning strategies with goals
100
What are the external versions of Strengths and Weaknesses?
A. Opportunities and Threats
B. Oppositions and Traitors
C. Obsession with Taylor Swift
D. Opportunities and Transitions
A. Opportunities and threats
100
If customers have low involvement with a product and there is little difference among brands, what buying behavior is that?
A. Brand insistent
B. Variety seeking
C. Habitual
D. Complex
C. Habitual
100
If you lower prices to take business away from your competition, what might happen?
A. Increase in sales
B. Loss in sales
C. Increase in market share
D. A and C
D. A and C
200
What dimension is time?
A. 1st
B. 2nd
C. 3rd
D. 4th
D. 4th
200
If sales are expected to increase, what should happen to production?
A. Increase
B. Decrease
C. Stay the same
D. Stop
A. Increase
200
What is a positive facet of quantitative sales forecasting?
A. Variety
B. Factual basis
C. No cost
D. Opinion based
B. Factual basis
200
You are more likely to spend a lot of time examining several options before buying what type of product?
A. Expensive
B. Perishable
C. Need
D. Want
A. Expensive
200
Misrepresenting your financial status on a report would be considered what?
A. Cheap
B. Unethical
C. Rude
D. Important
B. Unethcial
300
Is stress good or bad?
A. Bad, it causes physical harm
B. Bad, it makes you do a bad job
C. Good, it makes you do a better job
D. Good, it helps accomplish necessary tasks
D. Good, it helps accomplish necessary tasks
300
Which is NOT a good goal for a company to have?
A. Honest & clear communication
B. Good reputation
C. Poor customer service
D. More touch points
C. Poor customer service
300
Examining opportunities and threats of your competition is what part of a marketing plan?
A. Situation analysis
B. Marketing objectives
C. Executive summary
D. Purpose and mission
A. Situation analysis
300
Which product is most likely to involve complex buying behavior?
A. Clothes
B. Car
C. Food
D. Gas
B. Car
300
Technological innovations can help with customer service but what is a possible repercussion?
A. Employee strikes
B. Loss of 24-7 contact
C. High costs
D. Customers lose human touch
D. Customers lose human touch
400
What is the point of the ABC principle of time management?
A. Procrastination
B. Prioritization
C. Selling
D. Stress
B. Prioritization
400
How is a goal different from a strategy?
A. A goal is smaller
B. A goal is bigger
C. A strategy is long term
D. They are both tactics
B. A goal is bigger
400
Marketing plans should compare estimated costs with expected what?
A. Benefits
B. Sales
C. Customers
D. Products
A. Benefits
400
Which of the following are PSYCHOLOGICAL factors influencing customer buying behavior?
A. Perception
B. Attitudes
C. Lifestyle
D. All of the above
D. All of the above
400
What is an internal change that could affect your sales forecast?
A. A competitor goes out of business
B. Increased population
C. Economic depression
D. A new product line
D. A new product line
500
What is NOT a good time management tip?
A. Do the activities you want to do first
B. Do the most important things first
C. Focus on one task at a time
D. If you get stuck, move on
A. Do the activities you want to do first
500
What goal is NOT like the others?
A. Increase market share
B. Increase sales
C. Maintain exclusivity
D. Open new locations
C. Maintain exclusivity
500
How does a marketing plan affect your strategies?
A. You can have harder strategies
B. You can have more strategies
C. You can plan strategies with more precision
D. You can plan strategies faster
C. You can plan strategies with more precision
500
What is it called when you purchase something you didn't intend to buy without a lot of thought?
A. Habitual
B. Impulse
C. Limited
D. Extensive
B. Impulse
500
What information should be included in a marketing plan?
A. Billing methods
B. Pricing strategies
C. Human resources information
D. Account balance