I love Marketing
Which of the following best describes Marketing?
A. Selling products are the lowest possible price
B. The process of creating, communicating, and delivering value to customers
C. Posting on social media for fun
D. Designing logos for companies
B. The process of creating, communicating, and delivering value to customers
Which of the 4 P's is being described?
Nike Air Jordan's can be found at Footlocker
A. Product
B. Price
C. Place
D. Promotion
C. Place
Which Market Segmentation?
Single Professional Woman (28 years old, mid-level income)
A. Behavioral B. Psychographic
C. Geographic D. Demographic
D. Demographic
Which criteria for selecting a target market is being used?
Price Sensitivity – Some consumers will only buy budget brands, while others are loyal to premium products
A. Actionable B. Measurable
C. Differentiable D. Accessible
D. Differentiable
Psychographic segmentation primarily focuses on grouping customers based on:
A. Interests, values, and lifestyles
B. Age
C. Income levels
D. Location
A. Interests, values, and lifestyles
Which term describes a specific group of potential customers a business aims to reach?
A. Brand
B. Target Market
C. Consumer
D. Advertising strategy
B. Target Market
Which of the 4 P's is being described?
McDonald's has an iconic burger with a consistent recipe worldwide.
A. Product
B. Price
C. Place
D. Promotion
A. Product
Which Market Segmentation?
Cold Climate Resident
A. Behavioral B. Psychographic
C. Geographic D. Demographic
C. Geographic
Which criteria for selecting a target market is being used?
Membership or Subscription Lists – Companies can market directly to Netflix subscribers through email campaigns and exclusive offers.
A. Actionable B. Measurable
C. Differentiable D. Accessible
D. Accessible
The 'differentiable' criteria for target markets means:
A. The market has multiple subgroups
B. The market is statistically different
C. The group has unique characteristics or needs
D. The market can be easily divided
C. The group has unique characteristics or needs
Which term describes a type of product manufactured by a particular company under a particular name?
A. Consumer
B. Target Market
C. Brand
D. Advertising
C. Brand
Which of the 4 P's is being described?
Amazon sends targeted emails about upcoming Prime Day!
A. Product
B. Price
C. Place
D. Promotion
D. Promotion
Which Market Segmentation?
Pop Culture Fan – Follows celebrity trends and engages heavily on social media platforms.
A. Behavioral B. Psychographic
C. Geographic D. Demographic
B. Psychographic
Which criteria for selecting a target market is being used?
Pet Owners – Millions of households own pets, providing a large market for pet food and accessories
A. Actionable B. Substantial
C. Differentiable D. Accessible
B. Substantial
Which of the following is NOT a key criteria for selecting a target market?
A. Profitable
B. Emotional
C. Measurable
D. Accessible
B. Emotional
Social media ads, celebrity endorsements, and sponsorships are examples of which "P"?
A. Place
B. Product
C. Promotion
D. Price
Which of the 4 P's is being described?
You can go look at the brand new Tesla at the local dealership.
A. Product
B. Price
C. Place
D. Promotion
C. Place
Which Market Segmentation?
Holiday Shopper – Makes the majority of purchases during Black Friday and Christmas; likes seasonal discounts.
A. Behavioral B. Psychographic
C. Geographic D. Demographic
A. Behavioral
Which criteria for selecting a target market is being used?
Email Marketing for Subscription Boxes – Companies can send personalized offers to current subscribers
A. Actionable B. Substantial
C. Measurable D. Accessible
A. Actionable
Which of the following is a key advantage of market segmentation?
A. Wider audience reach
B. More relevant messaging to specific group
C. Simpler campaign design
D. Lower production costs
B. More relevant messaging to specific group
Which "P" focuses on the features, design, packaging, and branding of what you are selling?
A. Price
B. Product
C. Place
D. Promotion
B. Product
Which of the 4 P's is being described?
Amazon offers an annual or monthly subscription fee
A. Product
B. Price
C. Place
D. Promotion
B. Price
Which Market Segmentation?
Fitness & Wellness Enthusiast – Regular gym-goer, buys supplements, values self-improvement.
A. Behavioral B. Psychographic
C. Geographic D. Demographic
B. Psychographic
Which criteria for selecting a target market is being used?
Geographic Region – Population data allow marketers to see how many potential customers live in that area.
A. Actionable B. Substantial
C. Measurable D. Accessible
C. Measurable
Which of the following is NOT an example of behavioral segmentation?
A. Brand loyalty
B. Personal values
C. Usage rate
D. Readiness to buy
B. Personal values