Marketing
This term refers to marketing efforts directed at a specific group of consumers.
What is Target Marketing?
The identity of a product or company that differentiates it from others. It includes names, logos, and other unique features.
What is Branding?
Telling people about products or services to get them to buy.
What is Advertising?
This rhetorical appeal focuses on the credibility and ethical character of the speaker or brand.
What is ethos?
This rhetorical appeal relies on logic and reasoning, often using data and facts to support an argument.
What is logos?
What are the 4 p's of marketing?
What is Product, Price, Place, and Promotion?
What are the key elements of a brand?
What is the name, logo, colors, and overall design?
This measurement indicates how effective an advertisement is at generating sales or leads.
What is return on investment (ROI)?
This emotional appeal seeks to elicit feelings from the audience to persuade them.
What is Pathos?
In a persuasive argument, this type of support might include a chart displaying unemployment rates over the last decade to illustrate a point.
What is a logical appeal?
What is SWOT analysis?
What is Strengths, Weaknesses, Opportunities, and Threats?
The value a brand adds to a product based on consumer perception. It helps a business attract customers and can lead to higher sales.
What is Brand Equity?
These ads appear in social media feeds and are tailored to users' interests and behaviors.
What are sponsored or targeted ads?
In advertising, this strategy might involve using a celebrity figure to enhance credibility and trustworthiness.
What is an ethos appeal?
This form of reasoning uses a systematic approach, such as syllogism, to present a conclusion based on given premises.
What is deductive reasoning?
What is the primary goal of Marketing?
The primary goal of marketing is to connect products with consumers. It aims to satisfy customer needs and drive sales.
How do brand positioning strategies differ between luxury brands and budget brands?
What is
Luxury brands: Exclusivity and Premium Quality
Budget Brands: Affordability and Value
This term describes the practice of using celebrity endorsements to promote a product.
What is influencer marketing?
This is an example of pathos, where an advertisement shows heartwarming images of families to evoke a sense of nostalgia.
What is emotional storytelling?
This approach often involves using scientific studies or expert testimonies to firmly establish a claim in an argument.
What is evidence-based reasoning?
This is the process of identifying and understanding what customers want and need.
What is market research?
This concept involves creating a specific image or identity for a brand in the consumer's mind.
What is brand positioning?
This term refers to the amount of money spent on an advertising campaign.
What is the advertising budget?
This type of argument can blend both ethos and pathos by presenting a well-respected expert’s emotional plea on an important social issue.
What is an ethical emotional appeal?
When creating a persuasive essay, this logical structure might employ a "problem-solution" format to clearly outline an issue and a proposed resolution.
What is a logical structure?