Business Dev.
What are some examples of higher levels of care?
Hospitals/ER
Detox Facilities
Acute Inpatient
Whose responsibility is it to ensure the content on your website is accurate and up-to-date?
How can you help?
Executive Director
Staffing, photos, local events, etc.
Email Vale (Three Lakes Marketing); copy Melissa and Danny
What kinds of PR/community relations things does HRN do? What does PR mean as it relates to HRN?
Maintaining positive public perception
City/town officials/Mayors
Police/EMS
Local addiction/recovery organizations and events
News/Media
What are some examples of lower levels of care?
PHP
IOP
OP
Sober Living
Name 1-2 reasons why Google Reviews are important to Hickory Recovery Network?
Nothing is more powerful to a prospective client than to hear the experience of a past graduate
Strengthens referral partnerships; adds credibility to our organization
Increases our "ranking" on Google
What are some things the BD team does to maintain referral relationships?
Tracking referral sources
"Thanking" referral sources/showing appreciation
Creating a streamlined process for referring a client
Follow-up
Brandi is the new Judicial Referral Specialist - what are 2-3 areas (organizations) she will cover?
JailsCommunity Corrections
Probation/Parole
Drug Courts/Problem Solving Courts
DCS (Department Child Services)
Public Defenders
How can you help with social media content?
Take photos of different on-site and offsite events
Create captions
Share with BD/Marketing
Keep BD/Marketing apprised of different local events
How can you help with PR/community engagement efforts?
Keep building clean and "tour ready" at all times
Engage with local officials, volunteer for events, register for community activities
Stay connected with local addiction/mental health related organizations (sober living, recovery hubs, peer support specialists, etc.)
What does the term "conversion rate" mean?
Give an example.
Lead to intake is the most popular "conversion rate" we look at
281 Total Admits (40.4%)
380 Total appts (54.6% lead to appt. conversion)
What does SEO stand for?
Bonus 50 points: What is the importance of SEO?
Search Engine Optimization
It helps people "find" us on Google and other search engines
Algorithm, which uses key words and phrases to connect search engines to company websites
Name one reason why your facillity may not get a lot of clients from your "area'?
Conflict (client may know staff or other clients)
Population size: Rockville - 2533 (16,937), Corydon - 3162 (40,515), Linton - 5244 (32,157)
Indianapolis - 864,447 (964,582)
Lake County - 485,493