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Marketing Overview and Functions
Product classifactions
Marketing lesson 6
Misc.
Misc. 2
100
You can touch and sell them.
What is Goods?
100
They buy products.
What is a customer?
100
1. Cost oriented 2. Competition. 3. Demand oriented.
What is pricing methods.
100
1.Raw materials. 2. component parts. 3. Supplies.
What is industrial goods.
100
a wholesaler is an intermediary that sells to another intermediary
What is wholesaler
200
You can't touch them, but you can still sell them.
What is services?
200
They use products.
What is a consumer.
200
Deals the product.
What is a distributor.
200
A design, symbol, or combination of the two.
What is a brand.
200
The seller and the customer.
What is marketing is a 2-way street that connects...?
300
Satisfying the needs and wants of a costumer.
What is marketing concept?
300
Shopping goods, convenience goods, specialty goods.
What is consumer goods.
300
Sells directly to the customer.
What is a retailer.
300
No brand name and lower prices.
What is generic.
300
1. Cost of making. 2.Running the business. 3.Competitions 4.Demand
What is 4 things that affect price.
400
Determines how much will be charged for a good or service.
What is pricing?
400
generally more expensive goods that are purchased after a buyer does some comparison.
What is shopping goods?
400
Sells to other intermediary.
What is a wholesaler.
400
1.To stand out. 2.Makes the product. 3.Warns the customer.
What is purposes of packaging.
400
Typically bought on a regular basis.
What is Convince goods.
500
The process of providing a customer with the goods and services they need.
What is selling?
500
Require a sales person.
What is specialty goods.
500
Gets publicity for a product or a service.
What is promotion.
500
Transforming raw materials into a useful product.
What is economic utility.
500
goods that are sold to make other products.
What is industrial goods.