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100
the four P's of marketing
What is Product, Place/Distribution, price, Promotion
100
Wholesalers and retailers use this type of distribution channel
What is Indirect
100
Accounts for over 50% of of the marketing mix
What is distribution
100
distribution channel selling directly to the final consumer
What is direct
100
Retail stores that are large, and offer wide variety of products
What is Superstores
200
Type of physical distribution that is low in cost and flexible, price does increase with more difficulties of shipping
What is Trucks
200
Selling door to door, and vending machines are these types of retailers
What is Non-store retailing
200
A supermarket is an example of this type of retailer
What is Mixed-merchandise stores
200
type of distribution low in cost, works well for large items, but takes time to unload
What is railroads
200
Gas and oil use this type of distribution
What is pipelines
300
Type of distribution that is high in cost, fast in delivery
What is airplanes
300
this type of distribution is low in cost, handles large quantities, slow in delivery, and are at risk to weather
What is ships and boats
300
this type of channel is used mostly with business to business marketing
What is direct
300
local and national newspaper distribution channels can be _____ and _____
What is complex and simple
300
Distribution channels allow for ________ to be made so the available products match the customers needs.
What is adjustments
400
5-15 stores grouped together along a street
What is strip malls
400
Large businesses located where there are no other businesses around
What is stand-alone stores
400
Stores located very close to their customers, offering a limited line of products that consumers use regularly.
What is convenience stores
400
includes transportation storage and handling of products within a channel of distribution.
What is physical distribution
400
Businesses in a channel of distribution are known as ________
What is channel members
500
The role of this channel member usually does not involve the final customer
What is wholesalers
500
This type of channel is used most often in the sale of consumer products
What is Indirect
500
simply state distribution is
What is getting the product to the consumer
500
These types of stores have between 20-30 stores and offer a broad range of products
What is neighborhood centers
500
This type of distribution is expensive to build, moves large quantities over long distances, and only works for limited number of products
What is Pipelines