Show:
Ch 3 Objective 1
Ch 3 Objective 3 & 4
Ch4 Objective 1 & 2
Ch5 Objective 3
Ch 5 Objective 3 Part 2
100
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
What is the marketing environment?
100
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities. Examples: natural disasters, weather, shortage of raw materials
What is natural environment?
100
The huge and complex data sets generated by today's sophisticated information generation, collection, storage, and analysis technologies.
What is big data?
100
When the customer is highly involved in a purchase and perceive a significant difference among brands. Example: buying a car
What is complex buying behavior?
100
The stage of the buyer decision process in which the consumer is motivated to search for more information.
What is information search?
200
The actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
What is microenvironment?
200
Developing strategies and practices that create a world economy that the planet can support indefinitely. Examples: recycled materials, energy-efficient operations
What is environmental sustainability?
200
Fresh marketing information-based understandings of customers and the marketplace that become the basis for creating customer value, engagement, and relationships.
What are customer insights?
200
This happens when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands. Example: carpet buying
What is dissonance-reducing behavior?
200
How consumers process information to choose among alternative brands. This is part of the buyer decision process.
What is alternative evaluation?
300
The larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces.
What is macroenvironment?
300
Forces that create new technologies, creating new product and market opportunities. Examples: phones, automation, RFID
What is technological environment?
300
People and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers to used the information to generate and validate actionable customer and market insights.
What is a Marketing Information System (MIS)?
300
This happens under conditions of low-consumer involvement and little significant brand difference. Typically with low-cost, frequently purchased items. Examples: buying salt or cereal
What is habitual buying behavior?
300
The buyers decision about which brand to purchase. This can be influenced by the attitudes of others or situational factors.
What is purchase decision?
400
Firms that help the company to promote, sell, and distribute its good to final buyers. Examples: resellers, physical distribution firms
What is marketing intermediairies?
400
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Examples: FDA, FCC, Consumer Product Safety Commission, Child Protection Act
What is political environment?
400
Collections of customer and market information obtained from data sources within the company network.
What are internal databases?
400
Consumers undertake ________ in situations characterized by low consumer involvement but significant perceived brand differences. Consumers typically will do a lot of brand switching. Example: buying cookies
What is variety seeking behavior?
400
The stage of the buying decision process in which the consumers take further action after purchase, based on satisfaction or dissatisfaction.
What is postpurchase behavior?
500
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives. Examples: financial, media, government, and local
What is public?
500
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.
What is cultural environment?
500
The systematic monitoring, collection, and analysis of publicly available information about customers, competitors, and developments in the marketing environment. Techniques include: observation, quizzes, benchmarking, and social media
What is competitive marketing intelligence?
500
The buying process starts with _______ the buyer recognizes a problem of a need.
What is need recognition?
500
Discomfort caused by postpurchase conflict. Most consumers feel some postpurchase discomfort.
What is cognitive dissonance?