Marketing Activities
Changing the look and design of a product’s wrapper is an example of what marketing activity?
Packaging
The 4Ps stand for Product, Price, Promotion, and ________.
Place
True or False: A service is also considered a product.
True
Putting posters around town is an example of what?
Promotion
When a business offers a “Buy 1 Get 1 Free,” which marketing activity is this?
Promotion
Which “P” focuses on how much customers pay?
Price
What do we call a good or service that a business offers to customers?
Product
Selling through WhatsApp or Instagram is an example of what distribution method?
Online selling / Digital distribution
Creating a unique name or logo for a product is called what?
Branding
Choosing the color, size, or style of a good is part of which “P”?
Product
Why is packaging important for a product?
It protects the product, provides information, and makes it appealing.
A shop located near a busy bus stop benefits from what?
Good location / High foot traffic
Placing ads on Instagram or TV belongs to which marketing activity?
Advertising
Deciding where a product will be sold (stores, online, etc.) is which “P”?
Place
Give one example of how a product can meet the needs of consumers.
durable materials, useful features, attractive design, variety of types, etc.
Why is promotion important for a new business?
Helps attract customers / Builds awareness