Foundations of Supply Chain
Planning, implementing, and controlling the efficient and effective flow and storage of products and information from the point of origin to consumption in order to meet customers’ needs and wants
What is logistics management?
Also called a channel of distribution or distribution channel
What is a marketing channel?
An agreement whereby the products of one organization are distributed through the marketing channels of another
What is Strategic channel alliance?
Appropriate for products that have a high replacement rate, require almost no service, or are bought based on price cues
WHAT IS INTENSIVE DISTRIBUTION?
Building the most effective and efficient supply chain can sustain a business and help it to use resources effectively and be more efficient.
WHAT IS COMPETITIVE PRIORITIES?
The coordination of all the activities involved with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer
What is supply chain management?
Play key roles in customer relationship management through distribution activities and by maintaining databases and information systems to help all members of the marketing channel maintain effective customer relationships
What is marketing intermediaries?
The use of a variety of marketing channels to ensure maximum distribution
What is multichannel distribution?
Often used to motivate retailers to provide adequate service
WHAT IS SELECTIVE DISTRIBUTION?
The ability of one channel member to influence another member’s goal achievement
WHAT IS CHANNEL POWER?
An incorruptible digital recordkeeping system
What is blockchain?
Choose product assortments that match the needs of customers.
Cooperate with channel members to develop partnerships.
What is facilitating exchanges?
Delivering content through the internet to a computer or other device
What is digital distribution?
Using a single outlet in a fairly large geographic area to distribute a product
WHAT IS EXCLUSIVE DISTRIBUTION?
The dominant leader of a marketing channel or a supply channel
WHAT IS CHANNEL CAPTAIN?
Another technology improving supply chain management
What is artificial intelligence?
Set promotional objectives. Coordinate advertising, personal selling, sales promotion, publicity, and packaging.
What is promotion?
An independent business organization that takes title to industrial products and carries inventories
What is industrial distributor?
INTRODUCTION, GROWTH, MATURITY & DECLINE
WHAT IS THE PRODUCT LIFE CYCLE?
Intermediaries overemphasize competing products or diversity into product lines traditionally handled by other intermediaries
WHAT IS CHANNEL CONFLICT?
The decisions and activities that make products available to consumers when and where they want to purchase them
What is distribution?
Manage transportation, warehousing, materials handling, inventory control, and communication.
What is logistics?
An independent businessperson who sells complementary products of several producers in assigned territories and is compensated through commissions
What is manufacturer's agent?
COMPETITION IS AT ITS HIGHEST LEVEL
WHAT IS MATURITY?
Combining two or more stages of the marketing channel under one management
WHAT IS VERTICAL CHANNEL INTEGRATION?