The 4P's
THe 4P's are also know as__________
The Marketing Mix
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs is...?
Economic Utility
The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants is called...
MARKETING!
How many functions of marketing are there?
7
Which is NOT part of the Marketing Mix - Product, Place, Channel Management, or Price.
Channel Management
Having Christmas Trees available between late Nov. - Dec. is an example of?
Time Utility
All people who share similar needs and wants and who have the ability to purchase a given product is known as...
Market
Gathering and analyzing information about your product, sales, and trends is known as...
Marketing Information Management
Offering a 50% discount is which of the 4Ps?
Promotion
Listing the material that goes into making a shirt is known as....?
Form Utility
The group of people most likely to become customers, identified for a specific marketing program. The specific market you are targeting your product or service towards is...
Target Market
Channel Management is a function of Marketing. T of F?
True
Deciding to charge $1.89 for a bottle of water, is which of the 4Ps?
Price
Information Utility
Breaking down your target market into smaller segments based upon shared characteristics is known as...?
Market Segmentation
Time Utility is a function of Marketing. T of F
False
Having a good or service to sell is which part of the marketing mix?
Product
The transfer of money and taking ownership of the product is known as?
Possession Utility
A school buying office supplies from an office supply company is known as...
The Organizational Market
Name 3 of the 7 functions of Marketing:
Selling
Channel Management
Marketing Information Management
Market Planning
Pricing
Service Management
Promotion