Utilities
Which utility would be the reason for having Christmas decor out in November?
Time Utility
The 4 P's
Provides the customers with goods and services they want.
Selling
Tangible items that have monatary value.
Goods
The group that is identified for a specific marketing program is the target market.
Target Market
Which utility controls where a product is available to buy?
Place Utility
The effort to inform, persuade, or remind current and potential customers about a business's products or services.
Promotion
How much to charge for goods and services in order to make a profit.
Pricing
Intangible items that have monetary value. Performed by people or machines.
Services
Consumers who buy goods and services for personal use.
Consumer Market
Which utility is the exchange of money for a product?
Position Utility
Deciding which goods will be available for sale.
Product
Understanding the concepts and strategies used to develop and target specific marketing strategies to an audience.
Market Planning
The activity or set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.
Marketing
(B2B) The business-to-business market includes all businesses that buy products for use in their operations.
Organizational Market
Which utility involves communication with the consumer?
Information Utility
Determining the cost of the goods.
Price
Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities
Product / Service Management
What does SWOT stand for?
Strengths, Weaknesses, Opportunity, Threats
The precentage of total sales volume generated by all companies in a given market. (%)
Market Share
Which utility involves changing raw materials into usable goods or putting parts together to make them more useful?
Form Utility
Determining where the goods will be sold.
Place
Conducting research to learn about your potential customers and how you may reach them.
Information Management
Lists all the information about the target market. (Demographics)
Customer Profile
The idea that businesses should strive to satisfy customers wants and needs while generating a profit.
Marketing Concept