Show:
Marketing
Keys of Marketing
Marketing Mix
Customer and Planning
S W O T
100
True or False: Marketing means "selling" or "advertising"?
What is False?
100
Producing more items with a lower cost per item.
What is economies of scale.
100
These are the 4 P's in the marketing mix.
What is Product, Place, Promotion, and Price.
100
Personal communication between seller and a customer.
What is customer service.
100
Having little resources or cash would be this.
What is a weakness.
200
This is the development and spread of new ideas, goods, and services. Starts with an "I"...
What is innovation.
200
Selling using the internet like Amazon and Ebay.
What is E-commerce.
200
Trying to reach a certain type of customer. Bullseye....
What is target marketing.
200
Using TV, magazines, and radio to attract customers.
What is advertising.
200
This is what a company does well and/or better than other companies.
What is a strength.
300
Moral standards that guide marketing decisions and actions.
What is marketing ethics.
300
Someone who specializes in trade rather than production. They help producers get their goods to consumers.
What is intermediary.
300
Trying to sell to everyone...
What is mass marketing.
300
A written statement with your marketing stategy and time-related details. A good plan to have one.
What is a marketing plan.
300
New competition opening up across the street from your company.
What is a threat.
400
A firms obligation to improve its positive effects on soceity and reduce its negative effects.
What is social responsibility.
400
These specialize in one or more marketing functions other than buying or selling.
What are collaborators.
400
Trying to increase sales within present market and present products. Attempting to gain more market share.
What is market penetration.
400
The controllable variable a company uses to satisfy their target market. Mixing it up is good.
What is marketing mix.
400
Discovering a potential new product that customers are demanding.
What is an opportunity.
500
In this economy, the actions of both the producers and consumers affect the marketplace. Many choices for all.
What is a market-directed economy.
500
This is the difference between customer benefits and the cost.
What is customer value.
500
Trying to move into a totally different line of business. Disney is a good example.
What is diversification.
500
Offering new or improved products for present markets.
What is product development.
500
This advantage gives your company a better chance of success as compared to your competion.
What is a competive advantage.