Distribution Planning
Definitions
Channel Control
Vertical Marketing System
Supply Chain Management
100
A wholesaler is an example of what type of role in the distribution planning?
What is an intermediary?
100
Refers to the number of intermediaries or levels in the channel of distribution.
What is channel width?
100
A leader that integrates and coordinates the objectives and policies of all other members.
What is a channel captain?
100
The flow of goods in the distribution channel is controlled by the power and size of one member of the channel.
What is administered VMS?
100
A sequence of companies that perform activities related to the creation and delivery of a good or service to consumers or business customers.
What is the supply chain?
200
Intensive, selective, and exclusive.
What are the degrees of market coverage?
200
The availability of a product in only a few outlets in a particular market.
What is Selective distribution?
200
Manufacturer Control, Distributor Control, and Retailer Control.
What are the three types of channel control?
200
A legal agreement that binds the members in the channel.
What is a contractual VMS?
200
The integration of information among members of a supply chain to facilitate efficient production and distribution of goods to customers.
What is supply chain management?
300
The final step in the channel of distribution.
What is the consumer?
300
Moving goods using two or more modes of transportation, with goods being transferred from one mode to another.
What is intermodal transportation?
300
General Motors demonstrated this type of control when it eliminated some 200 Pontiac and Saturn dealers across the country.
What is manufacturer control?
300
A franchisee conducts business using the franchiser's name and operating methods in exchange for a fee.
What is a franchise agreement?
300
The next wave of intelligent technology to impact inventory planning.
What is Radio Frequency Identification?
400
The first step in the channel of distribution.
What is the manufacturer?
400
Conflict that occurs when a channel member feels that another member at a different level is engaging in inappropriate conduct.
What is vertical conflict?
400
Walmart has this type of control in the channel.
What is retailer control?
400
Retailers that join together to establish a distribution centre that performs the role of the wholesaler in the channel.
What are retail cooperatives?
400
Allows an organization to track product movement through the distribution centre, store loading docks, back room, and store shelves.
What is RFID technology?
500
Carries and sells similar products for non-competing manufacturers in an exclusive territory.
What is a manufacturer's agent?
500
Offers producers of goods and services the advantage of being able to make goods and services readily available to target markets.
What is an intermediary?
500
They have unprecedented access to information about products, competitive pricing, and sourcing options making them the ones in control.
What are consumers?
500
A wholesaler-initiated organization consisting of a group of independent retailers who agree to buy from a designated wholesaler.
What is a voluntary chain?
500
The computerized transfer of information among business partners to facilitate efficient transfer of goods.
What is electronic data interchange?