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Strategy
Types of Stores
Retail
Non Store Retailing
Miscellaneous
100
Where stores place items such as meat, eggs, an milk.
What is the back of the store or farthest from entrance?
100
A mini-supermarket with limited key items, usually open 24 hours. 7 Eleven and AM/PM are examples of these types.
What are convenient stores?
100
This is the largest retailer in the U.S.
What is Walmart?
100
Low profile but good for soda and chips.
What is an automatic vending machine?
100
This person who is granted permission to run a franchise.
Who is the franchisee?
200
The customers or market you are trying to reach.
What is Target Market?
200
Carriers a wide variety of apparel, cosmetics, houseware items, furniture, and electronics. Macy's and Sears.
What are Department stores?
200
Owned by a single person and not operated as part of a larger retail institution.
What is an independent retailer?
200
Phone sales
What is telemarketing?
200
Your product assortment or merchandising mix.
What is product offerring?
300
Promoting your business with ads or commercials.
What is Advertising?
300
Specialize in pharmacy-related items. Walgreen's and CVS.
What are drugstores?
300
A license to run a business using a familiar name.
What is a franchise?
300
Selling to customers while they stay at home.
What is online retailing?
300
These started in the 1950's when the US population started to migrate to the suburbs.
What are shopping centers or Malls?
400
The price you sale you product at.
What is the retail price?
400
Examples are Vons and Albertsons.
What are Supermarkets or grocery stores?
400
Another name for the profit you make after deducting the cost of goods sold.
What is gross margin?
400
Avon, Pampered Chef, and Tupperware are examples of this type of retailing.
What is direct retailing?
400
The main elements of a store's presentation such as physical layout, colors, and sounds.
What is atmosphere?
500
These are the better known as the "4" P's in the retailing mix.
What are Product, Place, Promotion, and Price?
500
These are owned and operated by a manufacturer.
What is a factory outlet?
500
Another name for a specialty store that heavily dominates the market segment. Like Toys R US and Best Buy.
What are category killers?
500
Another name for direct-response marketing.
What is direct marketing?
500
This retailer is headquartered in Atlanta, GA. You could say they are at home their.
What is Home Depot?