requires delivering more value and satisfaction to target consumers than competitors do.
What is gaining competitive advantage
100
Identifying Assessing Selecting
What are the stages of competitor analysis?
100
Market leader, follower, challenger and nicher
What are the four competitive positions?
200
strongly position the company against competitors and that give the company the strongest possible strategic advantage
What are competitive marketing strategies
200
Too much focus on beating the competition
What is competitor myopia?
200
more formal appraoch to marketing, sticking to the current trends.
What is formulated marketing
200
expanding the total demand, protecting the market share, expanding the market share
What are the market leader strategies?
300
is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance
What is benchmarking
300
Overall cost leadership, differentiation and focus
What are the three basic competitive strategies?
300
company that focus on cusomter developments in designing its marketing strategies and delivering superior values to its target customer.
What are customer centrered companies?
400
A manager who used to work for a competitor might follow that competitor closely to see what it does in the marketplace
What is in-house competitive strategy
400
Competition that will "play dirty" to gain market share.
What are bad competitors?
400
middle of the road
What is the wrong basic strategy?
500
Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They now need to refresh their marketing strategies and try new approaches
What is intrepreneurial marketing
500
Identifies, checks, organizes, sends information about competitors to relevant decision makers.
What is a competitive intelligence system
500
delivering superior customer value through operational excellence, customer intimacy and product leadership.
What are value disciplines?
500
the challenger observes what has made the leader successful and improves on it.