Marketing Mix
Often called the 4 "Ps," these elements are the set of marketing tools to pursue marketing objectives.
What is the Marketing Mix?
What is the marketing concept?
This is how a product aligns with other products and is thought of in the mind of target customers.
What is Product Positioning?
A set of buyers who share common needs or characteristics that the company decides to serve.
What is a target market?
November 1 on the Christian calendar
What is All Saints Day?
When a company decides they are going to sell their product wholesale, this falls under one P of the Marketing Mix.
What is Place?
Today, most successful companies are moving away from this type of marketing and becoming more focused on a specific customer.
What is mass marketing?
Another name for a product feature (used a a basis for positioning).
What is attribute?
An example of this type of segmentation would be Progresso makes Cajun gumbo soup for Louisiana and nacho cheese soup for Texas.
What is Geographic Market segmentation?
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What is a canary?
Communication used to inform, persuade, or remind people about a business's products.
What is promotion?
A group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or services—that is, ways of satisfying those needs.
What is a market?
A chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product.
What is a perceptual map?
Burdwick’s Menswear Store has decided to segment its market based on gender, income, and occupation, which is a form of segmentation.
What is Demographic Segmentation?
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Who is Peyton Manning?
The concept of getting a product to a consumer.
What is Place?
A market with broadly similar needs and sellers offering various, often diverse, ways of satisfying those needs.
What is a generic market?
An approach where the seller fine-tunes the marekting effort with information from a detailed customer database.
What is customer relationship management (CRM)?
A firm is able to obtain information about light, medium, and heavy users of a product as a means to segment their market.
What is Behavioral Segmentation?
The name of these creatures means "Round-Eyed"; they each had only one round eye
What is a Cyclops?
When developing a marketing mix, the ultimate outcome is to create this.
What is Marketing Strategy?
A market with very similar needs and sellers offering various close substitute ways of satisfying those needs.
What is a product market?
The three positioning strategies.
What are competition, perception, and business environment?
What is segmentation, target market, positioning?
What do the letters in SWOT represent?
What is strengths, weaknesses, opportunities and threats?