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Part 4
100
- Marketers often study _____, the processes used and the factors that influence the consumer when making purchase decisions
What is consumer behavior?
100
_____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.
What is culture?
100
College students can be described as a
What is a subculture?
100
individual factors that affect the decision-making process for consumers are
What are gender, age, lifestyles, and peronality?
200
As a result of hearing the adventures of returning soldiers, Monroe decided to enlist in the U.S. Army. These stories he heard from the soldiers acted as:
What is external stimuli?
200
Culture plays an important role in shaping and communicating:
What is values?
200
__________ are groups someone would like to join but of which he or she is currently not a member.
What are aspirational groups?
200
Several years ago, Procter & Gamble added bleach to its laundry detergent Oxydol, but people didn't believe it was different because it looked the same. So P&G added blue beads to the normally white detergent. Though the blue beads had nothing to do with the bleaching action, consumers could "see" the difference. In this case, consumers were organizing stimuli into a meaningful picture. This process is called:
What is perception?
300
Melyssa has been given a horse and needs to buy a new Western saddle. She has narrowed the brands of saddles she is considering down to Dale Chavez, Abetta, and Big Horn. These three brands of Western saddles represent Melyssa's:
What is evoked set?
300
The shaping of society habits from one generation to another is the function of
What is culture?
300
Social influences on consumer buying decisions include:
What are reference groups, opinion leaders, and family?
300
The process whereby a consumer remembers only information that supports personal feelings or beliefs.
What is selective retention?
400
Miller has just purchased a new Allez A1 Specialized bicycle for $1,000. Miller realizes that the Allez A1 costs more than most bikes, and even at that price it doesn't come with a set of pedals. Even though other brands of bicycles cost much less than the Allez A1, Miller tells himself that the Allez A1 is more comfortable and has greater durability than most road bikes. As Miller wonders if he made the right purchase decision, he is experiencing:
What is cognitive dissonance?
400
An enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct is called a(n):
What is a value?
400
_________ are groups the consumer attempts to maintain distance from and does not want to imitate in purchase behavior.
What are nonaspirational groups?
400
A _______ is often developed about the attributes of a product.
What is a belief?
500
Another name for cognitive dissonance is
What is buyer's remorse?
500
Homogeneous groups within a culture that share elements of the overall culture as well as have elements that are unique to that group are called:
What are subcultures?
500
_______ are people who influence others. This group rapidly changes and are a casual, often inconspicuous, phenomenon.
What are opinion leaders?
500
A person's point of view about a product.
What is attitude?