Customers
What is a Person that buys/uses your products.
What is a customer?
________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.
Social Classes
Two or more people who interact to accomplish individual or mutual goals.
Group
______ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.
Lifestyle
A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
Motive/Drive
Individuals and households that buy or acquire goods and services for personal consumption make up the _____.
Consumer Market
Groups of people with shared value systems based on common life experiences and situations.
Subcultures
Groups with direct influence and to which a person belongs
Membership Groups
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.
Personal characteristics
Belief is a descriptive thought that a person has about something based on:
Knowledge, Opinion, Faith
____ is the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption.
Consumer buyer behavior
________ is the most basic determinant of a person's wants and behavior.
Culture
The most important consumer-buying organization in society.
Family
Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?
Brand Personality
a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea. They are also difficult to change.
Attitude
Major types of force or events in the buyer's environment?
economic, cultural, technological
________ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 billion by 2017.
Asian American
People within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
Opinion leaders
Marketers try to identify the ______ ______ that have an above-average interest in their products and services. A company can even specialize in making products needed by a given occupational group.
occupational groups
the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Perception
Contains the environment, the buyers black box, and Buyer responses.
Model of Consumer/Buyer Behavior
the practice of including ethnic themes and similar cultural perspectives within mainstream marketing. Appeals to similarities.
Cross-Cultural Marketing
Impact of the personal words/recommendations of the ones you trust.
Word of mouth influence
measure a consumer’s AIOs (activities, interests, opinions) to capture information about a person’s pattern of acting and interacting in the environment.
Psychographics
Maslow's theory is that ________ can be arranged in a hierarchy.
Human Needs