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Business Marketing
Relations Marketing & Strategic Alliances
4 Major Categories of Business Customers
4 Major Categories of Business Customers, part 2
North American Industry Classification System
100
____________ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
What is business marketing?
100
A strategy that entails seeking and establishing ongoing partnerships with customers.
What is relationship marketing?
100
Individuals and organizations that use purchased goods and services to produce other products are known as
What is a producer?
100
Businesses that buy finished goods and sell and distribute them for a profit are called
What is a reseller?
100
Is a system for classifying North American business establishments.
What is the NAICS (North American Industry Classification System)?
200
The key characteristic distinguishing business products from consumer products is
What is intended use?
200
A cooperative agreement between business firms.
What is a strategic alliance?
200
Another commonly used name for producers is
What is original equipment manufacturers or OEMs?
200
This group makes up the largest single market for goods and services in the world.
What is U.S. government?
200
The fourth digit in NAICS designates an
What is an industry group?
300
The sale of personal computers to Navarro College is an example of
What is business marketing?
300
Kinko’s Service Corporation of Ventura (copy centers) and Xerox Engineering Systems have worked together to establish a nationwide network for faxing large-format documents. In other words, the two companies have joined in a
What is a strategic alliance?
300
Nissan Motor and Mazda Motor announced in January 2006 that the companies have signed an agreement under which Nissan will continue to supply Mazda with light commercial vehicles (LCVs) on an OEM basis. This means that Nissan is
What is an OEM?
300
One segment of the business market has primary goals that differ from the ordinary business goals such as profit, market share, or return on investment. This segment includes many schools, churches, and civic clubs and is often called the _____ market.
What is an institution?
300
What would a U.S. company that manufactures the lighted signs used in amusement parks, at outdoor sports arenas, for restaurant promotion, and by state departments of transportation on the sides of roads use to facilitate its market segmentation and targeting if it wanted data that were readily available and usable?
What is the North American Industry Classification System?
400
Aunt Suzy purchased an iPhone so she can keep up her social image on Facebook. The iPhone purchased for personal consumption is considered
What is a consumer good?
400
Businesses typically enter into strategic alliances to gain access to markets or technology, facilitate faster entry of new products to market, lower costs, and
What is increase productivity?
400
Berry Radiators SA buys components from other manufactures to construct its radiators, which are used by several European car manufacturers. Berry would be part of the _____ sector of the business market.
What is a producer?
400
In the past 24 years, Mothers Work has grown from a small, mail-order catalog business headquartered inside the founder's home, to the world's largest seller of maternity apparel, with nearly 1,600 locations. In terms of the business market, Mothers Work would be best classified as a
What is a reseller?
400
Managers can use the NAICS data to
What is identify potential new customers?
500
The Solar Group, a Mississippi-based mailbox manufacturer, sells mailboxes to contractors who are building mega-subdivisions, to hardware stores, and directly to new homeowners. The kind of products the Solar Group is selling is referred to as
What is both business and consumer goods?
500
A type of strategic alliance commonly found in Japan.
What is a keiretsu?
500
Unions would be classified into what consumer business market?
What is an institution?
500
The National Park Service is an example of what consumer business market?
What is government?
500
NAICS data are helpful for analyzing, segmenting, and targeting markets. The system was developed by
What is the North American Free Trade Agreement partners?