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1-5
6-10
11-15
16-20
100
Consumer Behavior
What is the study of consumers and how they make decisions.
100
Motivation
What is the set of positive or negative factors that direct individual behavior.
100
Buying behavior
What is the decision processes and actions of consumers as they buy services and products.
100
Self-concept
What is an individuals belief about his or her identitym image, and capablilites.
200
Final Consumers
What is buy products or services for personal use.
200
Buy motives
What is and are the reasons that you buy.
200
Consumer decision-making process
What is the process by which consumers collect and analyze information to make choices among alternatives.
200
Culture
What is the history, beliefs, customs, and traditions of a group.
300
Business Consumers
What is buy goods and services to produce and market other goods and services or for resale.
300
Emotional motives
What is the reasons to purchase based on feelings, beliefsm ir attitudes.
300
Personal Identity
What is the characteristics and character that make a person unique.
300
Reference group
What is a group of people or an organization that an individuals admires, identifies with, and wants to be a part of.
400
Want
What is is an unfilled desire.
400
Rational motives
What is are reasons to buy based on facts or logic.
400
Personality
What is an enduring pattern of emotions and behaviors that define an individual.
500
Need
What is anything you require to live.
500
Patronage motives
What is based on loyalty.
500
Attitude
What is a frame of mind developed from a persons value.
500
Lifestyles
What is is the way a person lives as refelcted by material goods, activities, and relationships.