Is a paid, non-personal message communicated through a mass medium
What is Advertising
100
Is when an advertisement uses words that are deceptive or claims that a product has some specific quality when it does not
What is Dishonest Advertising
100
Is exaggerated praise or flattery, especially when used for promotional purposes that no reasonable person would takes as factual
What is Puffery
200
Is the inclusion of advertising in entertainment
What is Product Placement
200
Is the setting of different prices for a product in separate markets
What is Price Discrimination
300
Is a individual's desire to constantly acquire possessions
What is Materialism
300
Are a comprehensive set of rights and remedies for defective goods and services
What is Consumer guarantees
400
Is a promise made by a business that they will correct an defects in the good that they produce or in the services they deliver
What is Warranty
400
Are the unspoken and unwritten terms of a contract
What is Implied Conditions
500
Selling Under the guise of a survey, is a sales technique disguised as market research
What is Sugging
500
Means that the product is fit for the purpose of which it is being sold, acceptable in appearance and finish, free from defects, safe and durable.
What is Acceptable Quality
500
Is a system by which a business or industry controls its own activities rather than being publicly regulated by an outside organisation such as the government