Vocabulary
Yields empirical information that can be communicated through numbers
What is Quantitative Data
What is two of the methods used to gather primary data
What is Mail surveys, Telephone surveys, Personal Interview surveys, Online surveys, and Social networking surveys
Chapter Five Corp. managers are engaged in the process of systematically designing, collecting, interpreting, and reporting of information to help solve specific marketing problems or take advantage of marketing opportunities. This approach is best described as
What is Marketing Research
The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities
What is Marketing Research
This game show was used as an example to describe Sampling
What is Family Feud
Yield descriptive non-numerical information
What is Qualitative Data
Name two forms of secondary data mentioned in the canva presentation
What is an Organization's Database, Accounting Records, Government Publications, and/or American Community Survey
What two ways of Reporting Research were mentioned in the canva
What is Use of Technology and Market Info Systems (MIS)
Standards that are necessary because of ethical and legal issues that develop in gathering marketing research data
What is Ethical Marketing Research
What is one of the methods used to gather primary data
What is Sampling Procedures, Survey Methods, and/or Observation
Research designed to verify insights through objective procedures and to help marketers in making decisions
What is Conclusive Research
Which form of data is not used often
What is Primary Data
Name two reasons that were mentioned in the canva why Market Research is important
What is Informing organizations on customer's needs and desires and Marketing Opportunities, Can Help Develop Marketing Mixes , Identify Product Success and/or Failure
Which marketing research process step requires formulating a hypothesis and determining what type of research is most appropriate for testing it
What is Designing the Research Project
Chapter Five Corp. is identifying and using tools to measure and interpret the effectiveness of its marketing activities
What is Marketing Analytics
Research conducted to gather more information about a problem or to make a tentative hypothesis more specific
What is Exploratory Research
What is one of the values when using Mail Surveys
What is Lower in Cost and/or Interviewer Biased Eliminated
Name four of the biggest Marketing Challenges mentioned in the Canva
What is Data and Analytics, Content Marketing, Business growth, Metrics, Lead generation, Website, Customer Engagement/Loyalty, Budget, Brand management, Targeting
The main purpose is better understanding a problem or situation and/or helping to identify additional data needs or decision alternatives
What is Exploratory Research
Name the four steps of Marketing Analytics
What is Defining What to Measure and Which Tools to Use, Collecting Data, Developing Reporting Capabilities, Implementing and Analyzing Results
Sampling that is meant to represent population on the selected people being studied.
What is Probability Sampling
Which of the forms of data creates the greatest privacy issues
What is Big Data
The real value in marketing research is measured by improvements in
What is A Marketer's Ability to Make Decisions
Metz Foods brings together multiple people to discuss a certain topic in a group setting led by a moderator for initial testing of different marketing strategies for new and existing products. This is best described as
What is Focus Group
Wingstop is conducting a research study that divided the population of interest into groups according to a common attribute, and then a random sample was chosen within each group. This best describes
What is Stratified Sampling