Show:
Market Segmentation
7 Functions
Marketing Utilities
7 Elements of a marketing plan
Kaylie's Random Marketing Information
100
4 types of market segmentation.
What is demographics, psychographics,geographics, and behavioral characteristics.
100
Targets specific marketing strategies
What is market planning
100
The only production urility
What is form
100
Describes what the plan will accomplish-smart goals
What is objectives
100
True or false. The customer is always the consumer
What is false. Sometimes they are but not always.
200
Name a market whose products might be separated by gender.
What is clothing, shampoo, razors, etc.
200
Customers receive the goods they want
What is selling
200
List the 4 marketing Utilities
What is place, time, possession, information.
200
Includes a SWOT analysis
What is situation analysis
200
Collecting customer information, point of purchase and post purchase customer service, keeping customers in the loop, and rewards programs are a part of what concept.
What is customer relationship management
300
How can a market be segmented by psychographics
What is interests, attitudes, and opinions (lifestyles)
300
Includes commercials,billboards, flyers,and newspaper ads.
What is promotion
300
I exchange my pen for $2. Example of what utility.
What is possession
300
Provides sales forecast
What is implementation
300
What generation(s) is/are digital natives
What is milenials and gen z
400
Give and example of how a marketer might segment products differently based on age
Ex. a college kid looking for a new car would want different features such as Bluetooth whereas a 70 year old would be content with a radio.
400
Walmart's use of the Telezar is and example of how a complay collects customer information and data. This falls under which function.
What is marketing information management
400
I take some wood and nails and make a jigsaw puzzle. Then I wait until November and sell it in a toy store. What Utilities did I use
What is form utility, place utility,time utility
400
This step is last and is considered a check in to see how the marketing plan is doing.
What is evaluation and control
400
The children of what generation are said to have the most influential parents.
What is Gen. x
500
My company decides to gather customer trends through a survey. The results show that men are less likely to buy our product than women. My company wants to generate more male customers so we create a commercial with male actors and make our product more masculine colors. What 3 functions did we use.
What is marketing information management, product/service management, and promotion
500
Tell me a scenario using all 5 marketing Utilities
What is one example is: I take eggs and sugar and flour and bake a bunch of heart shaped cakes. Then right before Valentine's Day I go to stop and shop and sell my cakes for a dollar less than stop and shop is selling theirs. I promote my cakes with signs and banners. I give the customer the cake and they give me the money
500
How does executive summary involve implementation.
What is executive summary provides an overview of the plan and explains the costs involved in the implementation of the plan.
500
Who made 50 times his income playing sports through marketing deals
Who is Arnold Palmer