BRAND DETECTIVES
What do we call the symbol or design that helps people recognize a company?
A logo
What is the main purpose of advertising?
To inform, persuade, or remind customers about a product, service, or brand
What are the 4Ps of marketing?
Product, Price, Place, and Promotion.
What do we call a person who creates online content and influences their followers' opinions or purchases?
An influencer
What do marketers call the group of people a product is designed for?
The target audience or target market.
Which sportswear brand uses the slogan “Just Do It”?
Nike
What do we call a short, memorable phrase used by a brand in its advertising?
A slogan or tagline
A shop offers a 30% discount to attract more customers. Which of the 4Ps is it changing?
Price
What do we call the likes, comments, shares, and other interactions a social media post receives?
Engagement
A company sells expensive watches to customers who value luxury and status. What desire is it appealing to beyond telling time?
Prestige, status, and self-expression.
What is the term for the ideas and feelings customers associate with a brand?
Brand image.
A company creates a funny video that people share with their friends. What type of marketing is it trying to create?
Viral marketing
A company starts selling products online instead of only in physical stores. Which P is most directly affected?
Place
Why might a skincare brand choose a small skincare influencer instead of a random celebrity?
The influencer may have a more relevant audience and stronger trust with followers interested in skincare.
A company creates different advertisements for teenagers and parents because their interests differ. What marketing concept is it applying?
Market segmentation and targeted marketing.
A company changes its logo, colors, and visual identity to create a new look. What is this process called?
Rebranding
A brand features a famous athlete using its product to encourage people to buy it. What advertising technique is this?
Celebrity endorsement
A company sells premium headphones at a high price because customers associate them with quality and exclusivity. What pricing strategy is it using?
Premium pricing.
A video receives 500,000 views but very few clicks or purchases. What should the company investigate?
Whether the audience is relevant, the call to action is effective, and the content encourages the intended action.
Two brands sell similar shoes. One focuses on affordability, while the other emphasizes sustainability. What is the sustainability-focused brand trying to establish?
A distinct brand position based on sustainability.
Two companies sell similar products at similar prices, but customers strongly prefer one because they trust it and feel connected to it. What marketing advantage does this company have?
Strong brand equity
An advertisement receives millions of views, but almost nobody visits the website or buys the product. What does this tell us?
High awareness does not necessarily lead to sales or conversions
A drink company develops a low-sugar drink, sells it in gyms, and promotes its health benefits. Identify three of the 4Ps used in this strategy.
Product — low-sugar drink; Place — gyms; Promotion — health-focused advertising.
A brand wants to reach teenagers, build trust, and encourage purchases with a limited budget. Suggest an influencer strategy and explain why it could work.
Partner with relevant micro-influencers who have engaged teenage audiences, use authentic product demonstrations, and track clicks or sales.
A school club wants more students to join, but students think its activities are boring. It has almost no budget. Propose a marketing strategy to change their perception and encourage participation.
Create student-led videos, organize interactive trial events, showcase real member experiences, and communicate a clear value proposition that makes the club feel relevant and fu