Marketing Case Studies
This brand revitalized its image with “The Man Your Man Could Smell Like” campaign, targeting women who purchase products for their partners.
What is Old Spice?
This strategy involved determining who will buy your product and customizing your approach specifically for them.
What is identifying your target audience?
This term refers to media exposure gained without paying for advertising, like Oreo’s Super Bowl blackout tweet.
What are earned media impressions?
The ability of consumers to recognize or recall a brand is called brand _____.
What is awareness?
This social media platform launched in 2010 and has become essential for visual marketing campaigns.
What is Instagram?
This toy company recovered from near-bankruptcy by returning to its classic brick sets and collaborating with franchises like Star Wars.
What is LEGO?
Old Spice successfully used this platform to reach younger demographics for their viral campaign.
What is YouTube/social media?
This metric jumped from 9.5B to 38.5B Danish Kroner for LEGO between 2004 and 2019.
What is revenue?
When LEGO partnered with Star Wars and Harry Potter, it used this strategy to boost relevance.
What are collaborations/partnerships?
This marketing tactic involves having customers help create your products, as LEGO did with their Ideas platform.
What is co-creation/crowdsourcing?
This water brand stands out in a crowded market using heavy metal aesthetics and slogans like “Murder Your Thirst.”
What is Liquid Death?
When Liquid Death entered the bottled water market, they used this approach rather than following industry norms.
What is thinking outside the box?
Old Spice’s viral campaign generated over 50 million of these within days.
What are views?
Liquid Death uses this edgy communication style to differentiate itself from typical water brands.
What is a brand voice?
This digital marketing technique uses specific keywords to have your website appear at the top of search results.
What is SEO (Search Engine Optimization)?
This beauty brand’s “Real Beauty” campaign featuring non-models helped increase sales from $2.5B to $4B.
What is Dove?
Dove challenged these in the beauty industry by featuring real women with real bodies in their marketing.
What are unrealistic beauty standards/stereotypes?
Liquid Death reached a $700M one of these by 2022, showing its tremendous growth.
What is valuation?
This marketing concept focuses on a company’s broader mission beyond profits, exemplified by Dove’s campaign promoting self-esteem.
What is purpose-driven marketing?
This “4P” framework includes Product, Price, Place, and Promotion.
What is the Marketing Mix?
During the 2013 Super Bowl blackout, this cookie brand tweeted “You can still dunk in the dark,” generating 15,000 retweets within hours.
What is Oreo?
This marketing approach involves quickly capitalizing on unexpected events, as Oreo did during the Super Bowl blackout.
What is real-time marketing/opportunistic marketing?
This metric shows how much revenue is generated compared to marketing costs, exemplified by Oreo’s Super Bowl tweet that saved millions while gaining more attention than expensive commercials.
What is ROI (Return on Investment)?
This refers to when a brand completely changes how consumers perceive it, as Old Spice did when transitioning from “outdated” to “modern and cool.”
What is repositioning?
This type of marketing focuses on creating and distributing valuable content to attract a target audience.
What is Content Marketing?