Word of Mouth
An organic form of marketing which sees consumers promote brands within their own dialogue.
What is Word of Mouth?
This type of POP display is temporary and often used during events like Black Friday or product launches.
What is a temporary POP display?
It creates loyalty and long-term activity; e.g. loyalty cards.
What is franchise building?
The first university in Adelaide.
What is the University of Adelaide?
Suggests that people are more likely to talk positively about the brand if they feel a sense of belonging to the group associated with the brand.
What is Social Identity Theory?
These retail fixtures, often lit with LED and placed in high-traffic areas, can remain in stores for over a year.
What is a permanent POP display?
It's a short-term strategy, no time for customers to build loyalty; e.g. sale price on a product
What is non-franchise building?
Summer, Autumn, Winter, Spring
What are the four seasons?
A marketing strategy where brands collaborate with individuals who have a significant online following (influencers) to promote their products or services.
What is Influencer Marketing?
POP advertising is most effective because it targets customers at THIS STAGE of the buyer journey.
What is the decision-making or purchase stage?
A short term tactic used to drive short term sales and demand among consumers.
What is sales promotion?
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