Definitions
process of deciding how to get goods in customers' hands
What is Channel Management
making posters and commercials to advertise the product
What is promotion
Marketing consists of dynamic activities that focus on this
What is the Customer
(example) improving a product in response of the marketing opportunities
What is product/ service management
Set of ways to solve a problem or to arrive at some place.
Path
understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience
What is Market Planning
whether to take items to the company by truck or plane
What is Channel Management
The philosophy that all efforts in the company should be directed at satisfying customers’ needs and wants in order to make a profit
What is The Marketing Concept
(example) providing customers with what they want
What is selling
Set of things that a society change.
Social Transfomation
good business and marketing decisions rely on good information about customers, trends, and competing products
What is Marketing Information Management
A course of action to reach different types of customers
What is Market Planning
The process of developing, promoting and distributing products to satisfy customers’needs and wants
What is Marketing
(definitions) obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.
What is Product/ Service Management
Objective analyses of something
Critical Study
dictate how much to charge for goods and services in order to make a profit
What is Pricing
Reading the newest edition of magazines and trends
What is Marketing Information Management
This adjective describes marketing because customers are always _____________
What is Dynamic
(definitions) provides customers with the goods and services they want
What is Selling
Factors or circumstances that characterize a situation.
Conjuncture.
the effort to inform, persuade, or remind potential customers about business products or services
What is Promotion
Figuring out the supply and demand
What is Pricing
The right product, at the right place, at the right price at the right _____________?
What is Time
An organization in which activities and conferences extend learning from the marketing classroom to rewarding experiences
What is DECA (Distributive Education Clubs of America)
Distinguish or analyze something
Discern