Marketing Basics
What is is the process of promoting, selling, and distributing a product or service.
Marketing
A similar group of customers a company wants to attract is known as which of the following?
Target Market
What is dividing people based on several characteristics?
Segmentation
What is geographic segmentation?
Where people live.
Extremely popular with Gen Z (ages 16-24) and increasingly attracting younger millennials.
TikTok
What are the 4 Ps of marketing?
Product, Price, Place, Promotion
Which of the following combines finding a target market and using a marketing mix?
Marketing Strategies
Name the types of market segmentation.
Demographic, geographic, psychographic, and behavioral segmentation?
Targeting teenagers is an example of which type of segmentation?
Demographics
Popular among younger users, especially ages 18-29.
What is the role of marketing in job-seeking?
Creating a personal brand and effectively promoting oneself to potential employers?
What is the difference between Mass Marketing and Target Marketing?
Mass applies to diverse groups, Target applies to similar groups
Which of the following populations are the largest ethnic group in the United States?
Hispanic
Netflix segmenting its audience based on viewing habits, recommending content based on what users have previously watched is what segmentation?
Behaviour
Broad age range, popular among users aged 25-54.
When the marketing concept is used to make all business decisions, how many functions does marketing serve?
Seven
There are how many foundations to marketing?
Four
Which generation is arguably the most educated?
Generation X
What are some behavioral segmentation variables?
What are purchase frequency, brand loyalty, and benefits sought?
Broad age range, with strong appeal among ages 18-34.
YouTube
If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?
Product
Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is considered to be which of the following?
Customer
Name the 4 elements of Culture
Social Organization, Customs and Traditions, Religion, and Language
Name the 4 Needs on the Hierarchy of Consumer Needs.
Personal, Social, Safety, Physical
Predominantly female users, especially ages 18-49