Define
Explain the link between...
Think of an example of...
100

MARKETING

Attracting customers.

100

BRAND AND CUSTOMER LOYALTY / CUSTOMER SATISFACTION

Customer satisfaction encourages brand loyalty.

100

PRODUCT

Goods & Services

200

4Ps

Promotion, Product, Price, Place

200

WIDE CUSTOMER BASE / MORE SALES AND PROFIT

More marketing and promotion widens the customer base and that brings out more sales and profit. 

200

PROMOTION

Marketing campaigns / Sales promotions / Public Relations / Trade Promotions

300

COMPETITIVE ADVANTAGE

This is what makes you more attractive than the competition.

300

MONITORING / SOCIAL MEDIA PLATFORMS

Social Media Platforms provide online services that help to monitor the performance of the organisation through reviews, chats, etc.

300

TARGET MARKET

Type of customer

400

MARKET SHARE

The proportion of potential customers who use or buy a product or service.

400
TIMING / TARGET MARKET

Both are factors affecting marketing. You need to consider the type of customer you are trying to attract to plan when to market products.

400

HOW TO EXCHANGE INFORMATION WITH THE CUSTOMER

Reviews / Online chat / Interactive experiences online

500

MONITORING

Factor affecting marketing. Checking the organisation's performance (sales, usage, profitability, quality).

500

BRAND IMAGE / MARKET SHARE

Both have to do with potential customers. Brand image is the impression potential customers have of your brand, and market share is the proportion who use or buy a product.

500

HOW TO PROMOTE BRAND IMAGE

An industry award / A logo of professional organisations linked to your organisation