Define
MARKETING
Attracting customers.
BRAND AND CUSTOMER LOYALTY / CUSTOMER SATISFACTION
Customer satisfaction encourages brand loyalty.
PRODUCT
Goods & Services
4Ps
Promotion, Product, Price, Place
WIDE CUSTOMER BASE / MORE SALES AND PROFIT
More marketing and promotion widens the customer base and that brings out more sales and profit.
PROMOTION
Marketing campaigns / Sales promotions / Public Relations / Trade Promotions
COMPETITIVE ADVANTAGE
This is what makes you more attractive than the competition.
MONITORING / SOCIAL MEDIA PLATFORMS
Social Media Platforms provide online services that help to monitor the performance of the organisation through reviews, chats, etc.
TARGET MARKET
Type of customer
MARKET SHARE
The proportion of potential customers who use or buy a product or service.
Both are factors affecting marketing. You need to consider the type of customer you are trying to attract to plan when to market products.
HOW TO EXCHANGE INFORMATION WITH THE CUSTOMER
Reviews / Online chat / Interactive experiences online
MONITORING
Factor affecting marketing. Checking the organisation's performance (sales, usage, profitability, quality).
BRAND IMAGE / MARKET SHARE
Both have to do with potential customers. Brand image is the impression potential customers have of your brand, and market share is the proportion who use or buy a product.
HOW TO PROMOTE BRAND IMAGE
An industry award / A logo of professional organisations linked to your organisation