Channel Management
Promotion- Advertising
100
Path a product takes from producer or manufacturer to final user
What is Channel of Distribution
100
Means or instruments used to convey advertising messages
What is Advertising Media
200
Goods or services are sold by the producer directly to the final user; no intermediaries are involved
What is Direct Distribution
200
A photograph, drawing, or other graphic elements used in an advertisement
What is Illustration
300
The locations and methods used to make the product available to customers
What is Distribution
300
Advertisements placed on web pages, including banners, skyscrapers, buttons linked to full-page ads, pop-ups, short video clips, and rich media
What is Online/Internet media
400
The Process of efficiently and effectively moving products and materials through the distribution channel; logistics
What is Physical Distribution
400
All marketing activities other than personal selling, advertising, and publicity that are used to stimulate consumer purchasing and sales effectiveness
What is Sales Promotion
500
Someone who promotes or exchanges goods or services for money
What is Vendor
500
A distinctive identification symbol for a business
What is Signature