A
A __________ includes people who share similar needs and wants, and have the ability purchase a company's products/services.
Market
Also known as B2B
Organizational Market
Political, economic, socio-cultured and technological are four areas that make up a ____ _______.
PEST analysis
An assessment of a company’s strengths and weaknesses and the opportunities and threats that surround it
SWOT analysis
A formal written document that directs a company’s activities for a specific period of time
Marketing Plan
Adding value to a product through time, form, place, information, and possession
Utility
Product, Price, Place, and Promotion.
Marketing Mix
Percentage of total sales generated by competing companies.
Market Share
A combination of geographic, demographic and psychographic data about a group of people can be used to create what?
Customer Profile
Money left after taking out taxes.
Disposable Income
How we decide to get goods to customers
Channel Management
When a product's demand and production increases _____ usually decreases.
Price
Psychographics, Demographics, and Geographics are a part of what concept?
Market Segmentation
Which economic utility increased when fast-food restaurants began accepting credit cards.
Possession Utility
TV ads, newspaper ads, internet ads, rebates, coupons, and radio ads
Promotion
When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?
Marketing Information Management
Informing, persuading, or reminding potential customers about a good or service is called _________.
Promotion
Marital status would be a part of what piece of Market Segmentation?
Demographics
The Cracked Pot Potteryware company decided to sell it's coffee mugs in the local coffee house. What type of marketing mix decision was this.
Place
percent of company sales/loyal customers
80/20
The employees of a home-improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increase ________ utility of their goods.
Information
the function that includes obtaining, developing, maintaining, and improving a product or a product mix
product/service management
people born between 1946-1964
Baby boom generation
an advertising strategy that focuses on a unique target market.
Niche Marketing
Seven core functions of marketing
Product/service management, pricing, promotion, market information management, market planning, channel management, and selling