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Environment
Product
Target market
Management
Misc.
100
This consists of the forces close to the company that affect its ability to serve its customers.
What is microenvironment
100
The buyer decision process begins with this.
What is need recognition
100
This is used to measure lifestyles.
What is psychographics
100
Those individuals that have the power to prevent sellers from reaching the buying center.
What is gatekeepers
100
The added value endowed on products and services is this.
What is brand equity
200
The factor that exerts the broadest and deepest influence on behavior.
What is culture
200
This product answers the question of what is really being bought.
What is the core product.
200
When doing this, sellers identify market segments, selects one or more, and develops products and services tailored to each selected segment.
What is target market
200
Those that have the formal authority to select suppliers and arrange the terms of the purchase are called this.
What is buyers
200
The sacrifice experienced for a certain brand or company.
What is value
300
This environment includes institutions that affect society's basic values, perceptions, preferences and behaviors
What is culture
300
In this phase of the new product development process prototypes appear for the first time.
What is product development
300
Target market for a firm is the one in which it can profitably generate the greatest customer ________ and ________ it over time
What is value and sustain
300
Mission statements serve as this.
What is purpose
300
The most relevant brand equity construct.
What is brand loyalty
400
The first stage of the environmental scanning process.
What is determining the areas that need to be monitored.
400
Companies have 4 orgnizational levels: corporate, business unit, division.
What is product
400
The three stages of target marketing are market segmentation, market targeting and this.
What is market positioning.
400
Rewards participants receive for achieving a goal.
What is incentive meetings.
400
The first act president Obama signed as president, encouraging equal pay for women.
What is the Lilly Ledbetter Fair Pay Act
500
Instead of "freedom from defects", quality should be defined as:
What is customer satisfaction
500
Customers cannot always evaluate service before purchasing.
What is intangibility
500
Target Marketing has covered four main techniques used to identify consumers.
What is Demographics, Psychographics, Geographic, and Behavioral
500
Stockpiling extra rooms is a problem with
What is perishability
500
Instead of "freedom from defects", quality should be defined as this.
What is customer satisfaction