Product-Related
goods that are sold without a brand name
generics
a detailed list of all products in stock
inventory
posting of advertising materials to a large number of people at one time
mailshot
duties (taxes) imposed on imported products
import tariffs
name of the first phase
introduction
additional items that are sold to enhance a product
accessories
factory outlet
a customer's awareness that a brand exists and can be purchased
brand awareness
an account that allows for deferred payment
credit account
growing demand leads to an increase in production
growth
consumer durables
having goods delivered just before they are needed, to avoid storage costs -> noun
just-in-time delivery
free samples given to customers as part of a marketing strategy
giveaways
mid-range pricing
product is well-established, beginnings of market saturation
maturity
length of time from a product first being introduced to consumers until it is removed from the market
product life cycle
percentage of a market which the sales cover (= market share, market penetration)
market coverage
time a product can be kept in a shop before it is too old to sell
shelf life
phase that ends with the product being discontinued
decline
adding more products to the group of existing ones
product range enhancement
place where a product can be purchased
POS/point of sale
what makes a product different from other similar products
USP (BrE: unique selling point, AmE: unique selling proposition)
a tax added to the net price of a product
VAT (also: sales tax)