Logos
The definition of a logo is
What is a visual symbol associated with a product, a company or an idea.
The 4P's is also referred to as
What is the Marketing Mix
What are some factors that go into pricing?
What is cost, competition, target market
The four components of a SWOT analysis are
strengths, weaknesses, opportunities, threats
_____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
What is marketing
A logo that use letters and words
What is a typographic logo
The 4P's are
What is price, promotion, place, product
Tells you the cost per liter, per mile, per ounce, per pound, etc, of whatever it is that you want to buy
What is unit pricing
Which 2 are internal factors and which 2 are external factors
internal: strengths/weaknesses
external: opportunities/threats
Which pricing strategy is this? Your brain processes $3.00 and $2.99 as different values: To your brain with $2.99 you focus on the 2, which is cheaper than $3.00.
What is psychological pricing
A logo that uses pictures and visual images
What is a pictographic logo
___ is any form of persuasive communication a business uses to inform, persuade, or remind customers about its products and services.
What is promotion.
Which pricing strategy is this? Age discounts (Senior citizen discounts, college students (spotify), adult tickets vs. children’s tickets at the movies
What is price discrimination
What two things does a SWOT analysis provide
What is guidance and direction
A _____ is the brand name, brand mark, trade name, trade character, or a combination of these elements that is registered with the federal government and has legal protection.
What is a trademark.
A logo design should be practically designed so it can be affordably and easily used in a variety of mediums. Which logo design principle is this?
What is practical and adaptable
How will we know if we are successful with place in 4P's?
If the customer can buy the product when/where they want (CONVENIENCE)
Method of selling where the prices are open to negotiations between buyers and sellers, and allow for bargaining within a certain range.
What is flexible price policy
Goal of Market Segmentation is
to identify the group of people most likely to become customers
____ a promotional method used to create a favorable image for a brand. Message does not focus on a specific product but tries to build a strong reputation for the brand
What is institutional promotion
A basic color palette of one to three colors (which may or may not include black) keeps things simple and allows the selected colors to clearly convey a mood or emotion. Which logo design principle is this?
What is small color scheme
How will we know if we are successful with promotion in 4P's?
If the intended message has reached the desired audience and the audience had a positive response to the message
The process used by retailers of separating goods into cost categories in order to create various quality levels in the minds of consumers. For example, a car may come in three different styles: a value model, a standard model and a limited model.
What is Price Lining
What are the 4 components of market segmentation (think back to our customer profiles)
demographic, geographic, psychographic, buying behavior
Which level of brand recognition is this? Customers can recall the brand, but it has little effect on their purchases
What is brand recognition.