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Utility
Chapter 2?
Marketing Concept
Marketing Mix
Misc #1
100
The value added by changing raw materials or putting parts together to make them more useful is which utility? a. form b. information c. place d. time
a. form
100
Which buying motive causes people to buy based upon conscious, logical, and well-thought out reasons? a. emotional b. primary c. rational d. selective
c. rational
100
Nordstrom's Department Store focuses all of its efforts on satisfying the wants & needs of its customers. Nordstrom's can be described as operating on which concept? a. customer b. marketing c. sales d. service
b. marketing
100
Wal-mart's distribution center is located in Arkansas. Which marketing mix is being represented? a. place b. price c. product d. promotion
a. place
100
McDonalds introduced the fruit cup as an alternative to fries. After one month, McDonalds evaluated the strengths and weaknesses of the product. This is an example of: a. EPA review b. ERA study c. GDP evaluation d. SWOT analysis
d. SWOT analysis
200
The value added by having a product where customers can buy it is which utility? a. form b. place c. possession d. time
b. place
200
Jose purchases a new CD every Tuesday. His purchase decision is: a. extensive b. limited c. necessary d. routine
d. routine
200
Which is an example of a good? a. buying a new suit b. flying to California c. having your hair styled d. visiting Disney World
a. buying a new suit
200
Informing, reminding, and persuading customers about the goods & services available to them is which element of the marketing mix? a. place b. price c. product d. promotion
d. promotion
200
After Christmas, Target put all of the excess Christmas ornaments on sale for 75% off. This condition is which? a. entrepreneurship b. equilibrium c. scarcity d. surplus
d. surplus
300
The school will accept cash or a student debit card in exchange for tickets to the play is which utility? a. form b. place c. possession d. time
c. possession
300
All high school students need notebook paper and pencils to begin school. High school students are an example of a: a. channel b. market c. monopoly d. share
b. market
300
The marketing concept states: a. assets minus liabilities = profit b. pricing & distribution of product should be approved by management first c. all marketing efforts should be directed at satisfying customer's wants and needs d. the owner & managers should make all decisions
c all marketing efforts should be directed at satisfying customer's wants and needs
300
Many movie theaters charge a lower admission price before 6:00 pm to encourage more people to come at that time. What element of marketing is the focus of this strategy? a. place b. planning c. price d. product
c. price
300
Most Disney DVDs are sold to families with children under the age of 12. This represents Disney's: a. industrial group b. target market c. intangible market d. marketing activities
b. target market
400
Sending out flyers detailing a new high school play to the homes of all students who attend that high school is which utility? a. form b. information c. place d. possession
b. information
400
Businesses that buy products to use in their own business are which market? a. consumer b. industrial c. mass d. niche
b. industrial
400
Companies that believe in the marketing concept base their decisions on the: a. employee b. employer c. goals of competitors d. needs & wants of consumers
d. needs & wants of consumers
400
The marketing mix is also referred to as the: a. exchange process b. four P's c. manager's rules d. six functions
b. four P's
400
A local theater introduces a new movie by buying a 15-second spot on the local radio station. This is classified as: a. advertising b. publicity c. sales promotion d. personal selling
a. advertising
500
Many grocery, convenience, and drug stores stay open 24 hours a day. This is an example of adding which type of utility? a. form b. place c. possession d. time
d. time
500
Using a single marketing plan to reach as many consumers as possible is known as: a. market segmentation b. product/service planning c. mass marketing d. production marketing
c. mass marketing
500
Desires people have for owning a sports car or an expensive home represent their: a. market b. needs c. requirements d. wants
d. wants
500
In a marketing mix, which of the following is not one of the four P's? a. product b. people c. price d. promotion
b. people
500
A sales associate at the Gap convinces a customer to purchase a casual shirt. This is classified as: a. advertising b. publicity c. sales promotion d. personal selling
d. personal selling