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advertising
IDK
Stages of a Product's life cycle.
product/service classification
another IDK
100
a common tactic when a company introduces a new product and wants to entice customers to try it.
What is sales promotions?
100
A general promise or assurance of quality.
What is guarantee?
100
When consumers decide that a product is no longer satisfying or when they discover new or better products.
What is decline?
100
Most of the major purchases made by consumers.
What is shopping goods?
100
Advertising that gives the benefits of a specific product or service and relies on rational arguments why a customer should buy it.
What is product advertising?
200
An advertisement in the newspaper is an example.
What is print advertising?
200
The unique, memorable quality of a brand.
What is image?
200
The first stage of the life cycle when the product is introduced into the market.
What is introduction?
200
Products you buy that are regular, routine purchases.
What is staple goods?
200
Describes the relationship between changes in a product's price and the demand for that product.
What is Elasticity of Demand?
300
Aims to build an image by using common elements to define what a product or company stands for and to give it personality in the minds of consumers.
What is brand advertising?
300
In advertising this refers to the length or size of the advertisement.
What is unit?
300
Sales peak and profits begin to decline.
What is maturity stage?
300
Items that consumers purchase on the spur of the moment without advance planning.
What is impulse goods?
300
Allows customers to negotiate the price within a price range.
What is flexible pricing?
400
The person in an advertising agency who is typically responsible for how an ad will look.
What is art director?
400
A component of a market in which people have one or more similar characteristics.
What is segment?
400
When a new product is successfully introduced, it attracts more customers and sales begin to grow.
What is growth?
400
Things people buy.
What is goods?
400
Also called full service, they take title to products they sell and provide a full range of distribution activities.
What is merchant wholesalers?
500
A major disadvantage of personel selling.
What is high per-person cost?
500
The combination of advertising, public relations, personal selling, and sales promotions that marketers use to reach a target market.
What is the promotional mix?
500
cannot be touched, seen, tasted, heard, or felt.
What is intangible?
500
When a variety of differences exist and the consumers considers a number of factors to determine the best value.
What is attribute-based goods?
500
Two federal agencies that oversee all commerce and commercial communications in the United States.
What is the Federal Trade Commission and the Federal Communications Commission?