Show:
Chapter 14B
Chapter 14B
Chapter 14B/15
Chapter 15
Chapter 15
100
What is the definition of Revenue? And how is it calculated?
Total money received from the sales of a product Total Revenue = Unit Quantity x Unit Price or TR = Q x P
100
What is the definition of fixed cost? And give an example?
The sum of the expenses of the firm that are STABLE AND DO NOT CHANGE with the quantity of a product that is produced or sold i.e. rent, executive salaries, insurance
100
What is the formula used to calculate Break Even Dollars?
BE$ = TFC / CM% BE$ = Total Fixed Cost/Contribution Margin % OR USE BER$ = BEU x SPU
100
What is transactional functions? What are the activities as it relates to transactional functions?
-Exchanging of ownership- buying, selling and risk taking
100
What are the differences between wholesalers and retailers?
Retailer - sells the product/service directly to the consumer Wholesaler - buys from the manufacturer and sells to other intermediaries, provides a B2B function
200
What is Profit by definition? And how is it calculated?
Profit = Total Revenue - Total Cost
200
What is the definition of variable cost? And give examples?
The sum of the expenses of the firm that VARY directly with the quantity of a product that is produced or sold i.e direct labor, direct materials, sales commissions
200
What is the formula to calculate Total Product Contribution?
CMU x Demand
200
What is logistical function? What are the activities as it relates to logistical function?
-Moving the product- assorting, storing, sorting and transporting
200
What is DIRECT DISTRIBUTION ?
Manufacture owned or controlled channels.
300
What is Market Share by definition? And how is it calculated?
NOT IN SLIDES
300
What does CMU stand for? And what is the formula to calculate CMU?
Contribution Margin per Unit CMU = Selling Price per Unit - Total Variable Costs per Unit CMU = SPU - TVC
300
What is a marketing channel?
Set of interdependent organizations that EASES THE TRANSFER OF OWNERSHIP as products move from producer to business user or consumer
300
What is facilitating function? What are the activities as it relates to facilitating function?
??? financing, grading and marketing information
300
What is INDIRECT DISTRIBUTION?
Anything with an intermediary.
400
What is Break-even analysis definition and how is it calculated?
Break Even Units = Total Fixed Cost / CMU
400
What does CM% stand for? And what is the formula to calculate CM%?
Contribution Margin % CM% = CMU / SPU
400
What is a channel member?
Negotiates with one another, buy and sell products, and facilitate the CHANGE OF OWNERSHIP between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer
400
What is the purpose of an agent/broker?
To bring the buyer and seller together....mediate
400
As it relates to direct and indirect channels what determines which direction you should go?
Market Factors Product Factors Producer Factors
500
Identify the two types of costs?
Fixed Cost and Variable Cost
500
What does BEU stand for? And what is the formula to calculate BEU?
Break Even Units BEU = Total Fixed Costs / Contribution Margin per Unit TFC / CMU
500
What are the various types of functions as it relates to marketing channels?
Transactional Functions Logistical Functions Facilitating Functions
500
What is the difference agent/broker?
An agent represents the companies interests. A broker represents the customers interests.
500
What are the five Types of intermediary as it relates to Channel Choice considerations of Product Factors? CPSLDD
Product Complexity, direct; Product Price, Tesla; Product Standardization,basic anyone.customized send direct; Product Life Cycle, introductory aka direct; Product Delicacy, perishable shorter channels; If all of these above then direct distribution