All of the activities a firm engages in to satisfy the needs and wants of its customers is referred to as this
What is Customer Service
100
The value the firm derives from consumers' positive perception of its products is called this
What is brand equity
100
An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as
this.
What is corporate social responsibility.
100
The process of creating, communicating, and delivering value to customers and managing those relationships in ways that benefit the organization and its employees, customers, investors, and society as a whole.
What is marketing
100
This artist is being invited back to perform at the SuperBowl this year after the "nipplegate" fiasco in 2004.
Who is Justin Timberlake.
200
The ability of a company to deliver a good or service by the time the customer expects to have it available for sale or consumption is referred to as this.
What is timeliness
200
The process of broadening the use of an organization's current brand to include new products is called this.
What is brand extension.
200
The driving consideration across the four dimensions of corporate social responsibility.
What is stakeholder responsibility
200
A concise affirmation of a firm's long-term purpose is known as this.
What is a mission statement.
200
In 2004 this company ran a series of unpopular commercials featuring a group of singing rats.
What is Quiznos.
300
The customer service objective that involves ensuring customers can depend on receiving a good or service within a stated lead time and that there will be no problems with the order.
What is reliability
300
This occurs when new products take sales away from the firm's existing products rather than generating additional revenues.
What is cannibalization
300
A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as this.
What is sustainability
300
A technology that displaces an established technology and shakes up the industry, or a groundbreaking product that creates a completely new industry is referred to as this.
What is a disruptive technology.
300
This color is often associated with creativity, mystery, and royalty.
What is purple.
400
The mechanism that filters large amounts of information about many consumers' previous purchases that may be related in some way in order to predict consumer preferences is known as this.
What is collaborative filtering.
400
According to your text, men and women, typically between 18 and 49 years old, who reach a large number of potential consumers through social media are referred to as this.
What are Super Influencers
400
A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called this.
What is consumerism.
400
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs is known as this.
What is consumer behavior.
400
This country will host the 2018 Winter Olympics.
What is South Korea.
500
A company that personalizes service by tailoring product information for individual customers in order to provide an exceptional, personalized shopping experience is practicing
this.
What is clientelling
500
The BrandAsset Valuator is based on these four dimensions.
What is differentiation, relevance, esteem, and knowledge
500
A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among non-marketing activities is referred to as this.
What is quasi-strategic greening.
500
The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is referred to as
this.
What is market segmentation.
500
Your instructor has been through multiple acquisitions totally this number.