Show:
Easy
Sorta Hard
A little harder
Really Hard
Hardest
100
How do regulatory forces ensure competition and protect producers and consumers?
What is they create policies in order to keep one individual from gaining too much power?
100
What are the elements of the communications process?
What is product, price, place, and promotion?
100
What are the methods of advertising and name an advantage and disadvantage of each
What is Television, radio, magazine, newspaper, yellow pages, internet, and outdoor?
100
Identify the different types of personal selling.
What is order taking, order getting, and customer sales support activities?
100
Describe why consumers shop and buy online and how marketers influence online purchasing behavior. 6 reasons
What is convenience, choice, customization, communication, cost, and control?
200
Identify factors that influence ethical and unethical marketing decisions.
What is societal culture and norms, business culture and industry practices, corporate culture and expectations, and an individual's personal moral philosophy?
200
What are the parts of the promotional mix?
What is advertising, sales promotion, public relations, personal selling, and direct marketing?
200
What is social media and how does it differ from traditional advertising media? Name three ways
What is websites and applications that enable users to create and share content or to participate in social networking?
200
Explain the 6 stages in the personal selling process.
What is prospecting, pre-approach, approach, presentation, closing, and follow-up?
200
What is back translation?
What is a process of translating a message to a different language and then translating it back to the original language to make sure the message is the same?
300
Identify the major trends that have influenced world trade and global marketing.
What is a gradual decline of economic protectionism by individual countries, growing economic integration and free trade among nations, global competition among global companies for global consumers, and using internet technology as a tool for exchanging goods?
300
What are the elements of the promotion decision process?
What is planning, implementation, and evaluation?
300
Identify the four major social networks and how brand managers integrate them into marketing actions.
What is Facebook, Twitter, Linkedin, and Youtube?
300
What is a joint venture?
What is the act of partnering with a firm in a foreign country?
300
What does it mean to develop an IMC program?
What is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise, it attempts to combine all aspects of marketing communication?
400
Identify the environmental forces that shape global marketing efforts.
What is cultural forces, economic forces, and political-regulatory forces?
400
What are the differences between product advertising and the variations within each type?
What is Product advertisements focus on selling a product or service, and Institutional advertisements are use to build goodwill of an image for an organization?
400
Compare the performance measures of social media linked to costs(inputs) vs revenues(outputs)
What is users/members that have registered on social media websites, the number of unique monthly users viewing the website at a given time, page views, or the number of times a specific web page is loaded, visitors, or the total number of users viewing a particular page during a specific time.
400
What is the hierarchy of effects?
What is 1.awareness 2. interest 3. evaluation 4. conviction 5. purchase?
400
What is suggestive selling?
What is a sales technique where the employee asks the customer if they would like to include an additional purchase or recommends a product which might suit the client?
500
Name and describe the alternative approaches companies use to enter global markets.
What is exporting, licensing, joint venture, and direct investment?
500
What are the steps used to develop; execute; and evaluate an advertising program?
What is Identify target audience, set the advertising budget, design the advertisement, create the message, select the media, and schedule the advertising?
500
Discuss the nature and scope of personal selling and sales management in marketing.
What is Personal selling involves the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision. Sales management involves planning the selling program and implementing and controlling the personal selling effort of the firm. Scope is First, virtually every occupation that involves customer contact has an element of personal selling. Second, selling plays a significant role in a company's overall marketing effort. Salespeople occupy a boundary position between buyers and sellers; they are the company to many buyers and account for a major cost of marketing in a variety of industries; and they can create value for customers. Finally, through relationship and partnership selling, salespeople play a central role in tailoring solutions to customer problems as a means to customer value creation.
500
Describe what interactive marketing is and how it creates customer value; customer relationships; and customer experiences.
What is Interactive marketing involves two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. It creates customer value by providing time, place, form, and possession utility for consumers. Customer relationships are created and sustained through two unique capabilities of Internet technology: interactivity and individuality. From an interactive marketing perspective, customer experience represents the sum total of the interactions that a customer has with a company's Web site, from the initial look at a home page through the entire purchase decision process. Companies produce a customer experience through seven Web site design elements. These elements are context, content, community, customization, communication, connection, and commerce.
500
What is a cookie?
What is information stored on a user's computer by a website so preferences are remembered on future requests?