Product
This is a working model of a new product for testing purposes.
What is a prototype?
An animal, person or object used to advertise a good or service.
What is a trade character?
This describes the profit earned vs. the money spent on a product.
What is ROI?
This pricing strategy involves advertising one product with the intent to persuade customers to buy a more expensive one.
What is bait and switch?
The name used for Fogell's Hawaii ID in the film Superbad.
What is McLovin?
This person's face is featured on the US ten dollar bill.
Who is Alexander Hamilton?
These products are bought with little effort and for immediate use.
What are convenience goods?
This term describes when a good/service is the same whenever and wherever you buy it.
What is brand consistency?
Product demand that is not affected by price.
What is inelastic demand?
This involves setting various prices for the same type of product to indicate different quality levels.
What is price lining?
This U.S. city is nicknamed the City of Brotherly Love.
What is Philadelphia?
This president is the shortest serving president in US history, as well as the first president to die in office.
Who is William Henry Harrison?
When most of the customers who need, want and can afford a product have bought it.
What is a saturated market?
The value of having a well known brand name.
What is brand equity?
This pricing objective involves lowering the list price of a product based on a higher # of units purchased at one time.
What is volume pricing?
This strategy involves setting a low prices for the base product but charging high prices for other components.
What is captive pricing?
This artist painted the ceiling of the Sistine Chapel.
Who is Michelangelo?
The nickname for this famous sporting event is The "Run for the Roses".
What is the Kentucky Derby?
The number of product lines a company offers.
What is product width?
The practice of using an established brand name on different products in a product mix.
What is brand extension?
This formula is used to calculate the base price of a product or service.
What is cost + markup?
This is the most common example of a price ceiling, which is a maximum price set by the government.
What is rent?
The largest desert in the world.
What is the Antarctic Desert?
This actor voiced Darth Vader in Star Wars and Mufasa in The Lion King.
Who is James Earl Jones?
Services are different from goods in 4 ways - they are perishable, variable, inseparable and __________.
What is intangible?
This company uses the tagline "What Next".
Who is Netflix?
The price of an item if it costs $27 dollars to make and the company chooses to use the keystone pricing method.
What is $54?
This is the interpretation of 2/10, net 30 in terms of discounts.
What is a 2% discount off the total bill if paid within 10 days, otherwise 30 days?
This University of Evansville graduate won the Oscar for Best Actor at the 91st Academy Awards in 2019.
Who is Rami Malek?
This is Forrest Gump's iconic response to being called stupid.
What is "Stupid is as stupid does."?