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Basic Marketing
Marketing And Business
Economics
Finance
Marketing Research
100
What are the 4 Ps of Marketing?
What is Product, Price, Place and Promotion
100
A period of prolonged recession
What is Depression
100
Money that must be paid out to continue businesses
What is Expenses
100
This type of research can gather information about a package or label.
What is Product Research
200
What are the INTERNAL factors that affect a business operation?
What is Strengths and Weaknesses
200
This type of economy answers three basic economic questions.
What is Traditional
200
Money raised for a company in exchange for share in the company
What is Equity
200
This type of research is used to analyze data and "how many"
What is Quantitative Research
300
What is the concept that states businesses should satisfy customers' need and wants while making a profit.
What is Marketing Concept
300
Most business owners choose to start this type of business ownership.
What is Sole Proprietorship
300
Money earned from conducting business after all costs and expenses
What is Profit
300
The amount of money a business earns in a given period.
What is Revenue
300
What is another name for attitude research?
What is Opinion Research
400
What are businesses that buy products to use in their operations
What is Industrial Market (also called business-to-business market)
400
This function of business plans and manages financial resources and maintains records and information related to the business' finances.
What is Accounts and Finance
400
What is an attribute of a product or service that makes it capable of satisfying consumers need and wants?
What is Utility
400
Anything of monetary value that you own
What is Asset
400
This type of survey question is typically a statement
What is Level of Agreement
500
A company's total percentage of total sales volume generated by all competition in a given market.
What is Market Share
500
What are the three major marketing management functions?
What is Planning, Organizing, and Controlling
500
The amount of goods and services produced by labor and property located within a country.
What is Gross Domestic Product (GDP)
500
A loan that allows the borrower to take advances or withdrawals of cash, over a period of time
What is Line of Credit
500
Kroger borrowing information collected by Publix. Primary or Secondary?
What is Secondary research