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Marketing Research
Finance
Marketing and Business
Economis
Marketing Planning
100
demographics
Age, gender, income, occupation, and education
100
seed money
Startup cost
100
sole proprietorship
When a business has one owner
100
inflation
Rising prices
100
marketing mix
What are the 4P's of marketing?
200
is viewed by the public
Marketing research allows the company to understand how the company_
200
debt
Borrowing money that must be paid back over time
200
ethics
What are the guidelines for good behavior?
200
GDP
Output of goods and sevices produced within a country
200
external
Opportunities and Threats are
300
market intelligence
What type of research is concerned with size, location, and/or makeup of the market for a particular product or service.
300
equity
Money raised for a company in exchange for a share
300
price gouging
Pricing products high when the need is great is called
300
scarcity
The difference between wants/needs and available resources
300
internal
Strengths and Weaknesses are
400
level of agreement
What types of questions are statements?
400
profit
When total revenue exceeds expenses
400
management
This function of business focuses on planning, organizing, and controlling.
400
entrepreneur
The four factors of production are land, labor, capital, and _
400
strengths, weaknesses, opportunities, threats
What is SWOT?
500
Attitude, Marketing Intelligence, Product, and Media
What are the four types of research?
500
collateral
What is a way that banks ensure they get their money back?
500
trend
What is a general direction in which something is developing or changing?
500
demand
Quantity of goods and services customers are willing to buy
500
Analyzes a market for a company by examining all factors that will impact the success of the company.
What is the purpose of the SWOT analysis?