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intro to marketing
Economics
Finance
marketing research
random
100
promotes ideas, goods, and services
What is marketing?
100
the organized way a nation provides for the needs and wants of its people
What is an Economy?
100
money raised for a company in exchange for a share in the company think “Shark Tank”
What is Equity?
100
Small businesses usually have it done informally or they hire outside marketing company Large companies might have an in-house research department
Who Uses Marketing Research?
100
Ability to repay and a good Credit history
What is What is considered in for a loan?
200
1. Business, management, and entrepreneurship 2. Communication and interpersonal skills 3. Economics 4. Professional development
What are Foundations of Marketing?
200
the difference between wants and needs and available resources
What is Scarcity ?
200
borrowing money that must be paid back over time, usually with interest Short-term
What is Debt?
200
qualitative focuses on "why or "how" and quantitative focuses on "how many" or "how much"
What is the difference between qualitative and quantitative research?
200
Guidelines for good behavior –knowing what is right and wrong
What are Ethics?
300
1.Distribution getting goods to customers 2.Financing determining the need for and availability of financial resources to aid in marketing activities 3.Marketing information management researching customers, trends, and competitors 4.Pricing charging for goods and services to make a profit 5.Product/service management obtaining, developing, maintaining, and improving a product or service 6.Promotion communicates information about products, services, images, or ideas to customers or clients to influence their purchase behavior 7.Selling providing customers with goods and services
What are the Seven Functions of Marketing ?
300
The output of goods and services produced by labor and property within a country
What is Gross Domestic Product, explain
300
Banks Savings and Loans Credit Unions Commercial Finance Companies Some State and Local governments Family members, friends, former associates
Where Can You Get a Loan?
300
Designed to determine how people feel about certain products, services, companies, or ideas Includes satisfaction surveys done by mail or telephone or e-mail after using a product or service Focus groups
What is Attitude Research?
300
when businesses raise prices on products in a time of crises or scarcity
What is price gouging?
400
idea that focuses on satisfying the needs and wants of customers
What is The Marketing Concept?
400
1. Which goods and services should be produced? 2. How should the goods and services be produced? 3. For whom should the goods and services be
A nation must answer three questions when deciding how to use their limited resources, what are they?
400
Amount of money that a business earns in a given period
What is Revenue?
400
Gathers information about an existing or potential market Defines the size and location of a market, the competition and the segmentation within the market for a particular product or service
What is Market Intelligence Research?
400
Form Utility Place Utility Time Utility Possession Utility Information Utility
What are the 5 Economic Utilities?
500
its percentage of total sales in a given market, such as the video game market
What is a company's market share ?
500
traditions and rituals answer the basic questions of what, how and for whom.
What is a Traditional Economy?
500
The difference between your assets and liabilities
What is Net Worth?
500
attitude,media,qualitative,quantitative,product, and market intelligence research
What are all the types of marketing research?
500
Overview of a product, service, group, person or organization Often part of fundraising, job interviews, marketing communications, and public relations Idea
What is the Elevator Pitch?