Show:
Vocab.
Marketing Research
SWOT
Marketing Mix
Basic Marketing
100
a company that has 2 owners/ managers that share the business
partnership
100
This type of research answers the question how many/how much?
What is quantitative research
100
What does SWOT stand for?
Strengths, weaknesses, opportunities, threats
100
what are ads, commercials and billboards an example of in marketing mix?
What is promotion
100
Age, gender, occupation, marital status
What is Demographics?
200
Someone who is likely to become a customer
target market
200
what is another name for attitude research
opinion research
200
The 2 internal parts of SWOT
Strengths and weaknesses
200
Having a sale on products could be an example of what?
What is prices?
200
Money after you have left after you take out taxes.
What is Disposable income?
300
this type of economy answers how? what? for whom?
What is traditional economy?
300
type of research that can gather information about a product or label
What is product reserch
300
2 external parts of SWOT
Opportunities and threats
300
What is marketing mix?
Product, place price and promotion
300
Based on where some one lives
geographics
400
the goods and services customers are willing to buy
What is demand
400
Statement survey questions are also known as
What is level of agreement questions
400
your location could be an example of what in SWOT?
What is Strengths and weaknesses?
400
What do the 4 p's do?
Help businesses manage
400
lifestyles, attitudes, values
psychographics
500
Tangible items of money value that satisfy needs and wants
What are goods and services?
500
Demographics should typically be at the top of a survey? true or false
true
500
a Competitor would be an example of what in SWOT?
What is Threats
500
Another name for marketing mix?
What is the 4 p's
500
benefits desired by customers, shop[ping patterns
What is behavorial